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Sports Sales Executive
Sales Executive – Golf & Resort Business Development
About the Role
Fairmont St. Andrews, one of Scotland’s most iconic 5-star luxury hotels and resorts, invites ambitious individuals to join their commercial team. Located on the outskirts of St Andrews, the resort offers 2 championship golf courses, an award-winning spa, multiple dining venues—including a two AA Rosette restaurant—and is strategically positioned within 20 minutes of Leuchars Railway Station and 35 minutes from Dundee.
This is a fantastic opportunity to drive sales in golf days, memberships, and sports camps, working alongside the sales, golf, and marketing teams in one of Scotland’s premier golf resorts.
Key Responsibilities
- Drive revenue across all business areas, including golf days, sport camps, and corporate memberships.
- Identify, prospect, and secure new business opportunities with sporting organisations, golf societies, clubs, events agencies, and corporate clients.
- Source and secure residential and non-residential sporting events (e.g., team camps, tournaments, golf days).
- Promote and sell corporate golf memberships while growing the member base.
- Strengthen retention and referral opportunities with existing members.
- Develop partnerships with local, national, and international sports organisations.
- Represent the business at industry events, networkings, exposures, and trade shows.
- Conduct client meetings, site visits, and familiarisation trips to enhance client experiences.
- Ensure seamless communication with operational teams for exceptional delivery.
- Maintain accurate sales activity records and pipeline management in OPERA.
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Requirements
Core Skills & Qualities
- Proven success in sales, business development, hospitality, sports sales, or related commercial roles.
- Strong networking, negotiation, and relationship-building skills.
- Track record of exceeding revenue targets.
- Exceptional communication and presentation abilities.
- Highly organised with attention to detail.
- Self-motivated, proactive, and capable of working independently.
- Passionate about sport, particularly golf.
- Energetic, dynamic, and highly driven.
- Strong team player with cross-departmental collaboration skills.
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Desirable
- Experience in hospitality, golf, leisure, tourism, or sports industries.
- Knowledge of corporate golf events and membership structures.
- Existing network within golf or corporate sectors.
- Familiarity with OPERA or Lightspeed sales systems.
Benefits
- Competitive salary and generous annual leave entitlement
- Friends & Family discounts across Fairmont and Accor hotels worldwide
- Dining discounts at all on-site F&B outlets
- Complimentary meals while on duty
- Free access to Spa and Leisure facilities
- Wellbeing and support programmes for colleagues
- Complimentary Golf access
- On-going training and professional development opportunities
Job Category: Sales Job Type: Permanent Schedule: Full-Time
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