Tradedoubler
Sr. App Growth Buyer (Future Media Buying Lead)
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Metapic Role overview App Growth | DSPs | Paid Media | Future Team Ownership Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin /Munich/London Hybrid | Senior Level | Full Ownership
We are not looking for a campaign operator. We are looking for someone who knows how to scale app growth — and wants to build something meaningful. Appiness is an AI-powered App Growth Partner turning app users into shoppers. We don’t optimize for cheap installs. We optimize for incremental post-install value. Now we are hiring the person who will help build and scale our Media Buying capability together with our Head of Supply. This role starts deeply hands-on. Shortly, you will evolve into Media Buying Lead and build the team around you. Main Responsibilities Build and run high-performance media buying across differentiated traffic ecosystems that: Scale profitable app growth Turn new SSP/DSP partnerships into scalable performance Protect incrementality and margin Create repeatable buying systems Build the foundation of a future elite Media Buying team You will work at the center of: Supply strategy Campaign execution Scaling logic Performance optimization This is a hands-on builder role.
What You’ll Actually Do
Expand the Supply Universe
Own Media Buying & Campaign Management You will work directly inside platforms and manage campaigns across: AppLovin/ ironSource / Unity/ Liftoff/ Moloco/ InMobi/ Mintegral/ Chartboost/ AdColony/ Fyber/ Additional DSP ecosystems You understand: Campaign setup & optimization Bidding strategies Scaling logic Budget allocation Creative testing Post-install optimization Traffic quality analysis Margin protection You know how to scale campaigns without destroying efficiency. You know when scale is real — and when it is fake.
Turn New Supply Into Scalable Performance Our Head of Supply will bring new SSPs, DSPs and differentiated traffic opportunities into the company. Your job is to make them work. You will: Launch and optimize campaigns across new traffic sources Structure testing frameworks Validate traffic quality Identify scalable opportunities Build repeatable optimization logic Turn testing into scalable growth You are the bridge between: Supply strategy Media buying execution Client performance Build the Media Buying Team You will start hands-on. You will build and scale a small elite Media Buying team. You will: Establish buying processes and standards Create structured workflows Help hire and onboard future buyers Transfer knowledge and best practices Build repeatable scaling systems We are not looking for a corporate manager. We are looking for a strong operator who can evolve into leadership.
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Own MMP & Post-Install Logic You have strong hands-on experience with: Adjust (preferred) AppsFlyer / Singular or similar You understand: Postbacks & event mapping SKAN complexity Event-based optimization Cohort & LTV analysis Attribution logic Fraud signals Incrementality testing If your optimization ends at CPI — this role is not for you.
Understand the Ecosystem You know how campaigns operate across: Meta Google App Campaigns TikTok Apple Search Ads You understand the role of: DSPs SSPs App networks Walled gardens OEM supply Premium inventory You think cross-channel.
How Success Is Measured Successful scaling of new traffic sources Strong post-install performance Stable margin while scaling Structured testing & optimization discipline Strong operational buying quality Successful build-out of Media Buying capability over time We care about scalable quality. Not vanity scale. Your profile Who You Are 5–7+ years in mobile performance marketing Strong hands-on media buying experience Deep campaign management expertise Experience across DSPs and app networks Strong analytical mindset Structured under pressure Commercially aware Hungry to build something You still like being inside platforms. You still enjoy buying traffic. But you also want more ownership.
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Not For Junior UA managers Dashboard optimizers Pure Meta/Google buyers Passive campaign operators Anyone without deep app ecosystem experience Why us? Why This Role Is Big Media Buying is one of the operational cores of Appiness.
Your decisions directly impact: Performance quality | Margin | Scalability | Client retention | Growth stability This is not a traffic buying role. It is the foundation of a scalable app growth engine. If you’re ready to scale campaigns, build systems and grow into leadership — let’s talk.
As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.
appiness.net | tradedoubler.com About us Tradedoubler is a global partner marketing network that has been facilitating connections between result-driven brands and publishers worldwide for more than 25 years. We operate in 90+ markets across the globe and house over 2,000 brands and 180,000 publishers in our network. Our awesome teams are located across our 15 offices in Europe and Australia. In addition to Tradedoubler's core Partner Marketing business, we offer digital marketing solutions across the entire customer journey, including App marketing (Appiness), influencer marketing (Metapic), lead generation campaigns (Leadslab), & SaaS solutions (Grow by Tradedoubler).
Tradedoubler was founded in 1999 in Stockholm, Sweden by Martin Lorentzon & Felix Hägnö, and has been listed on the Stockholm Stock Exchange since 2005.
One of our strong beliefs at Tradedoubler is that our success stems from adhering to our core values: Make it Happen, Stay Curious, & Achieve Together.
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