Tripadvisor
Sr. Email Marketing Manager
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B2B Marketing Manager (Braze Expertise Required)
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, aiming to be the world’s most trusted source for travel and experiences. Tripadvisor leverages its brands, technology, and capabilities to unite a global audience with partners through rich content, travel guidance, and marketplaces for experiences, accommodations, restaurants, and other travel categories. Its subsidiaries include Tripadvisor, Viator, and TheFork.
The Opportunity
We seek a B2B marketing professional with Braze experience, known for their creative thinking and ability to conceptualize and bring to life best-in-class email marketing campaigns. The ideal candidate is highly motivated, thrives in fast-paced environments, and excels at end-to-end project execution.
Key Responsibilities
- Develop and deploy lifecycle trigger automations, ad-hoc promotions, and engagement campaigns to foster long-term customer engagement and retention.
- Collaborate cross-functionally with product, product marketing, and sales teams to refine business goals into detailed campaign execution, including:
- Defining data requirements
- Defining segmentation and targeting logic (often from external tools)
- Specifying dynamic content needs
- Demonstrate expertise in Braze, particularly:
- Building nurture programs
- Smart-list development, setup, testing, and launch
- Campaign scoring and analytics
- Drive A/B testing in partnership with stakeholders to enhance email performance.
- Collaborate with copywriters and designers to create compelling email content.
- Craft engaging ad copy when copywriting resources are unavailable.
- Establish an analytics framework to assess campaign performance and recommend data-driven improvements.
- Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL).
- Bonus skills: SQL experience, Liquid scripting, and custom object configurations.
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The Ideal Candidate
Experience & Background
- 5+ years in email marketing or B2B lifecycle marketing.
- Proficiency in B2B CRM practices (both commercial and regulatory).
- Exposure to Canva for design coordination.
- Familiarity with Excel/Google Sheets and advanced tools like BigQuery.
Mindset & Work Style
- Curious and analytical, skilled at questioning assumptions and leveraging data.
- Exceptional communication skills—verbal, written, and visual.
- Agile collaborator, adept at working across multidisciplinary teams.
- Strong stakeholder management abilities.
- Self-driven learner, eager to grow into new technical and market areas.
- Detail-oriented project manager, handling complexity with precision.
- Thrive in an innovative, fast-paced culture with minimal supervision.
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What We Offer
Compensation & Benefits
- Competitive compensation, including base salary and performance-based bonuses, benchmarked against industry standards.
- Remote-first workplace, with flexibility to work on-site as needed.
- Generous work-life balance—trust and accountability ensure autonomy.
- Charity donation matching, supporting your efforts to give back.
- Tuition assistance for career development.
- Annual lifestyle benefit to spend however you like.
- Travel discounts & perks across our portfolio brands.
- Comprehensive health benefits and a wellness-focused EAP.
- Referral rewards for high-quality candidate suggestions.
Cultural Values
- Traveler-first mindset—valuing insights to improve user experiences.
- Execution-driven culture—agility, experimentation, and data-driven iteration.
- Collaboration in a trusted, inclusive environment where diverse perspectives win.
Considering accessibility? Please contact AccessibleRecruiting@tripadvisor.com for assistance. General inquiries: recruitment@tripadvisor.com
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