BIC
Sr Manager - Commercial Excellence UK&I
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Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
OVERVIEW
Are you ready to help us invent the future? As a Commercial Excellence Manager, you will shape the Vision and Values by achieving assigned sales budget objectives in The Developing Countries. You will owe a systematic improvement of how your perimeter generates revenue. In this role you will drive commercial performance across our products portfolio by applying best-in-class commercial frameworks, data-driven insights, and execution excellence. You will pivot initiatives that improve sales effectiveness, execution subject area, pricing/mix optimization, and go-to-market execution across channels. This role partners closely with Sales, Marketing, Finance, and other functions to unlock profitable growth, strengthen customer value propositions, and embed repeatable commercial excellence processes.
What you will do:
- Translate commercial strategy into actionable execution plans across channels and markets.
- Support development and refinement of pricing, promotions, trade investment and Innovations frameworks to optimize revenue & profitability.
- Drive Route-to-Market (RTM) optimization, distribution, call effectiveness, customer segmentation, and coverage models.
- Lead deployment of Sales Force Effectiveness programs, including incentives, quota setting, and coaching tools.
- Build and improve commercial processes and tools to raise execution quality and performance.
- Define, track, and report key commercial critical metrics (distribution, visibility, mix, pricing performance, gross margins).
- Develop analytics, dashboards and insights that enable strong decision-making and commercial planning.
- Drive CRM and data tool adoption to ensure robust performance visibility.
- Partner with Sales & Key Account, Marketing, Finance, Supply Chain, and Commercial cross functional teams to design joint business plans and executional plans.
- Act as a business partner and advisor to commercial leadership on performance improvement opportunities.
- Drive training programs and build capability to strengthen commercial excellence mindsets across teams.
- Lead change initiatives that embed new commercial practices and tools.
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Qualification requirements:
- Bachelor’s degree in business, Marketing, Economics, Finance, or related field;
- 7+ years’ of proven experience in commercial excellence, sales strategy, or related roles — ideally within FMCG, or consumer products context.
- Consistent track record driving commercial performance improvements, pricing optimization and strategic execution.
- Highly proficient in data insight, analysis, and performance dashboarding.
- Strong commercial competence with the ability to model and interpret financial drivers.
- Excellent communication and stakeholder management skills, able to influence cross-functionally.
- Experience in training, coaching, and change management to unlock business growth.
- Strategic problem solver with a results-oriented, problem-solving mentality.
- Comfortable in a fast-paced, matrix environment, handling ambiguity and driving impact.
- Proficiency in all MS Office programs (Word, Excel, Power Point and Outlook 365)
- Driver License
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BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
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