PerkinElmer
Sr Manager, eCommerce
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Role Purpose
Lead the strategy, development, and performance of a ~$10M B2B e-commerce channel. Drive double-digit annual growth through platform optimization, data-driven insights, and strong cross-functional collaboration. Own the end-to-end customer experience and continuous improvement of digital engagement and conversion.
Key Responsibilities
- Lead development and execution of e-commerce growth strategies to achieve double-digit revenue growth
- Own the e-commerce platform roadmap, prioritizing features based on customer VOC, business value, and technical feasibility
- Partner with marketing, product management, and commercial teams to align growth initiatives and execution
- Manage relationships with external development vendors and solution partners
- Establish governance and reporting frameworks, including GA4 analytics and KPI tracking
- Improve customer experience using VOC insights, surveys, A/B testing, and engagement metrics
- Collaborate with marketing to increase traffic and conversion through SEO, UI/UX optimization, and campaigns
- Oversee product catalog management, including taxonomy, attributes, imagery, and supporting documentation
- Ensure accuracy and consistency of product and marketing content across the platform
- Drive day-to-day platform operations, including technical issue resolution and content updates
- Monitor market trends, competitor strategies, and emerging technologies to inform innovation
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Critical Skills & Qualifications
- Strong analytical capability with a data-driven approach to decision-making
- Proven ownership and accountability for delivering measurable growth outcomes
- Experience managing modern B2B e-commerce platforms (Salesforce preferred)
- Solid understanding of website UI/UX principles and conversion optimization
- Experience with digital marketing fundamentals including SEO and campaign execution
- Strong communication and interpersonal skills with ability to influence stakeholders
- Experience working cross-functionally with marketing, product, and commercial teams
- Proficiency with analytics tools (e.g., GA4) and KPI reporting
- Experience managing external vendors and technical partners
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Preferred
- Experience with product management or strategic marketing
- Background in pharmaceutical, life sciences, or analytical instrumentation industries
- Experience executing A/B testing and customer feedback programs
- Familiarity with marketing automation or personalization tools
Experience & Education
- Years of experience: 5+ years managing an online B2B store
- Education / equivalent experience: Bachelor’s degree in Business, Marketing, Digital, or related field, or equivalent practical experience
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