Electronic Arts (EA)
Sr. Manager, Esports Partnerships Marketing
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Senior Manager, Esports Partnerships Marketing – Electronic Arts
About Electronic Arts
Electronic Arts creates next-level entertainment experiences that inspire players and fans worldwide. At EA:
- You’re part of a global community where creativity thrives and every contribution matters.
- Innovation is encouraged, and new perspectives shape the future of gaming.
- A team where everyone makes play happen, demanding excellence in esports, immersive marketing, and partnerships.
Join EA, where we inspire the world to connect through immersive, innovative games.
About the Role
As Sr. Manager, Esports Partnerships Marketing, you will guide the strategy and execution of partner marketing initiatives across EA’s esports ecosystem. Reporting to the Head of Esports, you’ll collaborate with Commercial Partnerships and Marketing teams to create integrated programs that:
- Amplify fan experiences
- Drive measurable value
- Elevate global esports activations through creative, impactful, and data-driven campaigns
This is an opportunity to shape the future of esports partnerships, ensuring your work is recognized for excellence and sets industry benchmarks.
Responsibilities
- Lead the design and execution of partner marketing strategies, transforming contractual agreements into integrated activations across:
- Broadcast
- Live events
- Digital marketing
- In-game experiences
- Collaborate with Commercial Partnerships and Marketing teams to optimize programmes, leveraging:
- Activation performance insights
- Audience engagement data
- Market trends to identify future opportunities
- Act as the primary marketing lead for partner teams, following best practices for:
- Engaging esports audiences
- Managing activation workstreams (timelines, deliverables, approvals)
- Define and track KPIs for partner marketing programs, delivering:
- Post-campaign reports
- Clear insights for improving future activations
- Strategic recommendations for broader partnership strategies
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Required Qualifications
- 8+ years of experience in:
- Marketing
- Partnerships marketing
- Integrated brand campaigns
- Hands-on experience in:
- Esports, gaming, sports, or entertainment marketing
- Proven track record in:
- Developing and executing co-branded campaigns
- Delivering measurable value across multiple channels
- Creating fan-first experiences
- Data-driven expertise in:
- Analyzing campaign performance data
- Presenting actionable insights and recommendations to stakeholders
- Experience working in a global, matrixed organization with collaboration across:
- Creative teams
- Production teams
- Marketing and partnerships teams
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Organisational Culture & Benefits
At Electronic Arts, we foster a culture of growth, adaptability, and innovation through:
- Leadership that empowers potential
- Learning and experimentation spaces
- Opportunities to pursue new challenges
Our benefits programme adopts a holistic approach, supporting all aspects of wellness:
- Physical & emotional health
- Financial & career development
- Community engagement
Localised packages can include: ✔ Healthcare coverage ✔ Mental well-being support ✔ Retirement savings plans ✔ Paid time off & family leave ✔ Complimentary games and more
Diversity & Inclusion
Electronic Arts is an equal opportunity employer. All decisions are made without regard to:
- Race
- Colour
- National/ethnic origin
- Ancestry
- Gender identity
- Sexual orientation
- Religious affiliation
- Disability
- Veteran status
- Any other characteristic protected by law
We also accommodate qualified candidates with disabilities, as required by law.
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