ServiceNow
Sr Staff Outbound Product Manager
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Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow—helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
Job Description
ServiceNow is seeking a highly technical and customer-obsessed Outbound Product Manager (IC5 – Sr. Staff Level) to join the Data and Analytics product team responsible for groundbreaking products like Workflow Data Fabric and RaptorDB Professional.
As a key outbound product leader, you will help shape how ServiceNow’s customers understand, adopt, and unlock value from this innovative data platform. You will be the bridge between product development, marketing, sales, and the customer—helping to translate deep technical capabilities into compelling narratives, go-to-market strategies, and customer-facing content.
This is a unique opportunity to join a fast-growing, strategically critical product at ServiceNow, and play a visible role in its success.
Data and Analytics are at the forefront of ServiceNow’s innovation strategy—powering real-time, intelligent, and scalable data experiences across our platform. As part of the Workflow Data Fabric and RaptorDB team, you’ll help shape the future of enterprises and make a measurable impact on ServiceNow’s fastest-growing product lines.
We’re building something bold—and we’re looking for passionate product leaders to help take it to the next level.
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What You’ll Do
- Craft clear, differentiated messaging and positioning that conveys the unique power of data within the ServiceNow ecosystem.
- Partner with product marketing to drive launches, campaigns, and thought leadership.
- Create compelling enablement content for internal teams (e.g., sales playbooks, demos, training materials, solution briefs, competitive guides).
- Deliver product evangelism at customer briefings, analyst sessions, conferences, and webinars.
- Translate complex technical concepts into language that resonates with decision-makers and technical practitioners alike.
- Collaborate with inbound product managers to influence roadmap priorities based on customer feedback and field insights.
- Support strategic deals and partner engagements with tailored collateral and positioning strategies.
- Track adoption metrics, market feedback, and competitive dynamics to continuously refine outbound initiatives.
Qualifications
Skills & Qualifications
- 7+ years of product management, outbound product marketing, design, or GTM experience with a strong focus on integration, data platforms, databases, or infrastructure technologies. Enterprise software experience is a must.
- Deep understanding of technical concepts such as integration, transactional/analytical processing, distributed systems, and data architecture.
- Experience working with enterprise customers and translating technical innovations into business value.
- Exceptional communication and storytelling skills—able to simplify the complex and inspire action.
- Proven track record of cross-functional leadership and influence across sales, marketing, engineering, and customer success.
- Strong organizational skills and ability to manage multiple initiatives in a dynamic, high-growth environment.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
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Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Employee Type: Regular
Region: EMEA - Europe, Middle East and Africa
Work Persona: Flexible
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