ASOS
Staff Engineering Lead (.NET, Azure)
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Company Description
We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly we're interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
Job Description
As an Engineering Lead, you will play a dual role in shaping both the technology we build and the people who build it. This unique combination of responsibilities is essential because our software engineers need a manager who understand their performance, potential and career, as well as their technical work. Engineering Leads are expected to be hands-on with technology, contributing directly to the architecture, design, technical roadmap, and ensuring that software developed by their team meets the highest standards. Their accountability spans the entire SDLC, making them responsible for the efficiency, effectiveness, and impact of the software development process. Engineering leads are always former individual contributor software engineers.
Working directly with a Product Manager on the same priorities, Engineering Leads usually form a 1:1 partnership that will be foundational to ASOS’s approach to product development. While Product Managers focus on defining the why and what—guiding the team towards the right problems to solve and the right solutions to build—the Engineering Lead ensures that the how is executed effectively and the when is based on the engineering effort required. Together, they ensure that the team aligns with the company’s strategic goals and customer needs, driving tangible business outcomes.
Key Responsibilities
Technical Leadership
- Software Development Lifecycle: Lead and be accountable for a team across all aspects of the SDLC, from design and architecture to coding and quality assurance. Ensure that technical decisions are made with a focus on scalability, maintainability, and performance.
- Hands-On Contribution: Actively contribute to the team’s output, providing guidance and hands-on support to ensure high-quality software delivery. Engineering leads typically lead design and quality discussions, while also contributing personally by doing one or more of writing code, doing code reviews, doing test engineering, solving difficult technical problems, or other hands-on technical work
- Accountability: Own the technical delivery of the team’s work, including timelines, code quality, feature or platform operability, and adherence to best practices
- Agile Leadership: With their product manager peer, guide the team through agile practices, including planning, daily huddles, and retrospectives, ensuring continuous improvement and alignment with business goals
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People Management
- Team Growth and Development: Manage a team of typically six to eight engineers, focusing on their growth and development. Provide regular feedback, recognize achievements, and create opportunities for professional growth and career advancement.
- Inclusive Leadership: Foster an inclusive and supportive environment where engineers can thrive. Encourage diverse perspectives and create a culture of collaboration, innovation, and shared purpose.
- Performance Management: Set clear expectations, conduct regular performance reviews, and provide coaching and support to help team members meet and exceed their goals. Address underperformance constructively, with a focus on growth.
- People Planning and Recruitment: Assist in people planning and team capacity management. Support recruitment efforts to build a high-performing, diverse team and ensure smooth onboarding for new hires.
Collaboration with Product Management
- Vision and Priorities Alignment: Partner closely with Product Managers to align on the product vision, technical requirements, and work priorities. Translate product goals into actionable engineering tasks that drive meaningful business outcomes.
- Shared Accountability: Work together to lead planning sessions, agile ceremonies, and other key activities, ensuring that both the technical and business perspectives are balanced.
- Driving Business Outcomes: Focus on delivering value to customers by aligning engineering efforts with strategic business goals. Continuously improve processes and drive the team towards successful outcomes.
Cross-Functional Collaboration
- Engagement with Other Teams: Work effectively with product designers, applied scientists, QA engineers, and other stakeholders to build cohesive, high-performing products
- Work across ASOS to ensure we build the right way: work with senior individual contributors, other engineering leaders, and peer teams across the ASOS technology organisation as a custodian of ASOS’s overall architecture, engineering quality, engineering standards, technical operability, security, data, and other broad concerns
- Stakeholder Communication: Act as a technical representative in product discussions, clearly communicating progress, challenges, and opportunities to senior management and other stakeholders
Why You’ll Love Working as an Engineering Lead
- Empowerment and Impact: Lead a talented team, shape the future of our products, and directly impact the success of our business.
- People-Focused Culture: Be part of a company that values your input, encourages personal and professional growth, and fosters a supportive work environment.
- Innovation-Driven Environment: Work on challenging projects that push the boundaries of technology and allow you to experiment with new ideas.
- Career Development: Access to training, conferences, and mentorship to help you advance your career and develop new skills.
- Collaborative and Inclusive Team: Join a diverse, inclusive, and collaborative team where every voice is heard and valued.
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Qualifications
- Inspirational Leader and Line Manager: You want to or have managed and developed engineers to create an environment that empowers a team to thrive. You believe you can excel at providing feedback, setting clear goals, and fostering growth
- Product-Centric Approach: Experience working in a product-focused environment with a deep understanding of the product development lifecycle. You are passionate about delivering value to customers through technology.
- Technical Expertise: Strong technical background with hands-on experience in software development or architecture, and modern technologies. Comfortable making technical decisions that drive product success. It would be advantageous to have experience of one or more of the following: dotnet 6 or above, strong application security understanding including OpenId Connect and OAuth2.0, implementation of an Identity service.
- Collaborative and Communicative: Excellent at working in cross-functional teams, engaging with Product Managers and other stakeholders. Skilled at bridging the gap between technical and non-technical audiences.
- Mentorship and Coaching Skills: Dedicated to helping your team members grow, providing guidance, training, and opportunities to advance. You create an environment where engineers feel valued and motivated.
- Problem Solver and Innovator: Thrive on solving complex problems and are not afraid to challenge the status quo. Encourage creative thinking and exploring new approaches to deliver better products.
- Agile Advocate: Experienced in agile methodologies with a focus on continuous improvement and delivering high-quality software.
Additional Information
- What's in it for you?
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
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