Research Quality, Standards & Community

• Set the qualitative methodological bar for the research team, reviewing study designs, discussion guides and analysis from junior and mid-level researchers
• Develop and maintain qualitative research standards documentation covering moderation, coding, synthesis and reporting
• Build qualitative research community within Super through internal workshops and by sharing emerging methods from the field
• Democratise qualitative methods across Product and Design teams through guardrails and templates that enable safe self-serve research

What we are looking for

• 8+ years of UX research experience with a clear specialisation in qualitative methods, across both generative and evaluative contexts and the full product development lifecycle
• Mastery of qualitative data collection, with exceptional moderation skills across in-depth interviews, focus groups, diary studies, ethnographic observation, and co-design facilitation
• Deep qualitative analysis expertise, including systematic thematic analysis, grounded theory, affinity diagramming at scale, and interpretive phenomenological analysis, with the judgement to know when interpretive depth is needed versus surface-level synthesis
• Strong mixed-methods fluency, with experience designing studies that integrate qualitative and quantitative approaches, and the ability to have credible technical conversations with quantitative researchers
• Demonstrated experience using AI tools in qualitative workflows, with real implementation and critical assessment of quality and validity, whilst maintaining irreplaceable analytical judgement
• A track record of qualitative research that influenced major product or strategy decisions, with specific examples
• Experience working across multiple markets or cultural contexts, with the cultural intelligence to adjust research approaches accordingly
• Deep expertise in mental models, perception, and jobs-to-be-done frameworks
• A generative approach to research, reframing questions where necessary and surfacing adjacent insights beyond the original brief
• The ability to advocate powerfully for users within a commercial context, and to translate research into tangible, actionable outputs that move teams forward

Nice to have

• MSc or PhD in Psychology, Anthropology, Sociology, HCI, Cultural Studies, or a related human behaviour field
• Experience in high-intensity consumer products, marketplaces, gaming, or financial services, with some experience in trust and safety
• Experience with specialist qualitative methods, such as semiotics, discourse analysis, narrative research, or video ethnography
• Proficiency with qualitative analysis tools, such as Dovetail, NVivo, MAXQDA, Atlas.ti, or Reduct
• Experience building or managing qualitative research panels or longitudinal participant communities
• Published work or conference presentations in a qualitative research or HCI venue

Why this role at Super

Sports is one of the richest contexts for qualitative research: the experience is emotionally intense, socially embedded, culturally specific, and morally complex. Users have contradictory motivations, and their stated and actual behaviour often diverge. Understanding all of this deeply — not just what users click, but why they feel what they feel — is what separates good product decisions from great ones.

• Access to a diverse, passionate user base across 12+ markets, where every cultural context brings new research challenges
• A team that values qualitative rigour and won't ask you to reduce everything to a number
• Senior visibility: your insights will be read by the CPO and product leadership, not just deposited in a repository
• A Principal Quant Researcher as a genuine peer to build with, challenge, and create better mixed-methods evidence with
• Competitive compensation at Staff IC level, with equity and a genuine investment in your development as a researcher

What we offer

• Medical / Health Insurance
• Open Annual Leave
• Employee Assistance Programme
• Training & Learning Development
• Additional benefits vary by country and will be shared during the hiring process.