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Position: Store Manager (40 hours per week)
Location: Samsonite Store, 251a Tottenham Court Road, London, W1T 7QN
Availability: September 2026
Job Purpose
As a Store Manager at Samsonite, you are the driving force behind operational excellence, team performance, and customer satisfaction. You lead by example, fostering a positive and inclusive work environment while ensuring that Samsonite's premium standards are consistently upheld. With a strategic mindset and a strong sense of accountability, you guide your team toward achieving sales targets, delivering exceptional service, and maintaining a well-organized, visually appealing store. Your leadership, adaptability, and collaborative approach make you a key contributor to the store's success and a role model for your team.
The Store Manager position includes but is not limited to the following major accountabilities:
Customer Service
- Consistently the team consistently applies the 6 mandatory selling skills during every customer interaction, setting high standard for service and engagement.
- Guide the team in following the full Samsonite selling process to maximize every sales opportunity.
- Use strong product knowledge to confidently recommend solutions that meet customer needs and drives sales.
- Build lasting customer relationships by promoting loyalty programs and encouraging repeat purchases through personalized service.
- Deliver an exceptional shopping experience that goes beyond expectations, creating memorable moments for customers.
- Represent Samsonite's brand values in all respects of store operations, demonstrating professionalism and passion for the brand.
- CRM Excellence: Achieves and exceeds targets for both ticket association and customer contractability, ensuring accurate data capture and effective follow-up.
Store Performance Analysis
- Consistently meet and exceed store sales targets while managing operations within defined budgets.
- Monitor, analyze, and act on key performance indicators (KPIs) to drive continuous improvement and achieve business objectives.
- Identify and interpret sales trends to support accurate forecasting and strategic planning.
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Stock Management
- Manage stock levels effectively and make informed decisions to optimize inventory control.
- Ensure all products on the shop floor are accurately priced and clearly displayed.
- Implement strategies to minimize losses and achieve company shrinkage targets.
- Plan and oversee all stock movements, ensuring timely and accurate coordination with the central retail team.
Human Resources Management
- Partner with the Area Manager to attract and recruit top talent, ensuring the store has a high-performing team.
- Build a strong team culture by developing team spirit, fostering collaboration, and creating a customer-focused environment with complementary strengths.
- Train, coach, and motivate team members to enhance skills, drive performance, and support long-term retention.
- Monitor and evaluate staff performance, addressing capability, attendance, and disciplinary matters in line with company policies.
- Plan and manage staff schedules effectively, aligning with payroll budgets and leveraging individual strengths for optimal store performance.
- Ensure accurate and timely implementation of HR Procedures and payroll processes, maintaining compliance and precision.
- Track and communicate training progress using the designated training tracking tools to ensure continuous development.
Operations
- Ensure strict adherence to all company operational policies and procedures, including cash handling, banking, opening/closing routines, and health & safety standards.
- Maintain full compliance with local legislation and company guidelines, adapting to any specific local trading requirements.
- Complete and submit all required documentation accurately and on time.
- Maintain a clean, organized, and visually appealing store environment to provide a welcoming experience for customers.
- Oversee repairs and maintenance, ensuring issues are resolved promptly and professionally with clear follow-up.
- Proactively identify opportunities for improvement and implement changes that enhance business.
- Ensure store operations align with Samsonite's environmental policies and meet Green Mark standards, promoting sustainable practices throughout the business.
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Merchandising, Marketing & Promotions
- Maintain store and window displays inline with Samsonite's visual merchandising standards, ensuring a premium and inviting presentation.
- Prepare and implement all promotions effectively, using promotional POS materials accurately and on time.
- Provide feedback and suggestions to adapt visual merchandising to the local customer profile for maximum impact.
- Identify and leverage local marketing opportunities to drive traffic and sales.
- Safeguard and enhance the company's image and brand reputation through consistent execution and attention to detail.
Communication
- Communicate clearly and effectively, while actively listening to others.
- Keep the team informed of business performance, new initiatives, and key updates to ensure alignment and engagement.
- Stay up to date with local market trends, customer preferences, and competitor activity, sharing insights and recommendations with management.
- Ensure full compliance with company policies, standards, and dress code, always maintaining a professional image.
- Act as a bridge between local/central management and Samsonite leadership team, ensuring smooth information flow.
- Serve as a true Brand Ambassador, representing Samsonite and its values with professionalism and passion.
Reporting Line
- Reports directly to the Area Manager.
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