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Store Manager – Belstaff
Belstaff was created by and for independent spirits. We know that what we do, and who we do it with, matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.
Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.
About Belstaff
Belstaff is a functional clothing brand founded to move people forward. Throughout our history, we have championed material innovation by collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. At the heart of all these endeavours lies an Independent Spirit.
Today, this ethos remains integral, uniting the team that brings the Belstaff brand to life and delivering best-in-class products to customers, both old and new. We are committed to building a team of curious, conscious individuals—dedicated to showing up, standing together, and being the difference between a good day and a great day.
About the Role
Store Manager (40-hour per week contract)
Our Retail Stores form a fundamental part of the Belstaff brand/business, and the Store Manager plays a pivotal role in ensuring the success of each store.
The key responsibility of the Store Manager is to maximise sales opportunities and manage operating costs to drive profitability. This includes:
- Delivering sales targets and maintaining industry-leading customer service across the store.
- Ensuring smooth daily operations with a focus on efficiency.
- Building and maintaining strong relationships with Head Office, clients, and the local business community.
Key Responsibilities
Customer Service
- Create a client-centric culture within the store.
- Lead by example, ensuring clients are always priority number one.
- Exceed luxury/premium retail benchmarks in customer service.
- Align store deployment to meet client traffic and operational demands.
- Train and inform the team on Belstaff’s history, product range, and brand direction for seamless client communication.
- Proactively anticipate and resolve client needs to enhance service standards.
- Handle client complaints professionally in line with company policy, ensuring expectations are exceeded.
- Maintain efficient after-sales service.
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Sales & Financial Targets
- Achieve daily, weekly, monthly, quarterly, and annual sales targets.
- Monitor product sell-through trends, including best and slow-moving stock, updating stock levels and implementing commercial solutions.
- Provide daily, weekly, and monthly reports to the Head of Retail, analysing sales patterns, profit trends, and team performance.
- Set and surpass KPIs and annual targets during performance reviews.
- Motivate staff to attract new clients and retain the existing client base.
- Foster an entrepreneurial sales mindset among employees.
- Ensure customer data is captured and managed in compliance with company policy and GDPR.
- Optimise stock displays, pricing, and product promotion to drive sales.
- Oversee sales staff training and coaching to hit performance standards.
- Contribute significantly to store-wide sales targets.
KPIs
- Analyse conversion rates, sales, UPT (Units Per Transaction), ATV (Average Transaction Value), and customer data capture to identify opportunities.
- Stay commercially agile, adapting to sales trends.
- Develop initatives approved by the Head of Retail to maximise sales opportunities.
- Use marketing tools (such as CRM systems) for brand loyalty and retention.
- Define, communicate, and monitor sales targets and service levels, ensuring the team consistently exceeds objectives.
Visual Merchandising
- Maintain first-class visual merchandising standards, ensuring all displays align with Belstaff’s brand identity and commercial goals.
- Apply VM (Visual Merchandising) guidelines from Head Office, adjusting displays as necessary.
- Implement routines and train staff on effective VM techniques, including tool and resource access.
- Represent the store at VM workshops in London to refine and evolve strategy.
- Effective dialogue with Head Office Visual Merchandising Team, including sharing insights, data, and reporting on display performance.
- Ensure stock is properly labelled, tagged, and visible and unsold items minimise damage.
- Oversee riot Mérchandising and uphold high housekeeping standards.
People Management
- Engage staff through strong leadership and clear objectives.
- Conduct effective recruitment and selection to build a high-caliber team.
- Coach, develop, and motivate employees towards performance excellence.
- Address any team issues promptly and professionally with HR in compliance with company policies.
- Maintain teams adherence to brand grooming and professional standards.
- Continuously develop personal expertise for improved effectiveness.
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Administration & HR
- Manage all store-related administrative tasks (sales reports, banking, HR, payroll, health and safety, etc.) with accuracy and timeliness.
Communication
- Hold regular team briefings and maintain communication with Head of Retail.
- Ensure awareness and implementation of company-wide updates and messages.
Staffing
- Assign daily tasks and monitor completion across the team.
- Prepare monthly staffing schedules to ensure coverage and high customer service standards.
Health & Safety
- Ensure compliance with company rules and HSE (Health & Safety Executive) regulations.
- Proactively lead store H&S protocols and train staff accordingly.
Stock & Security
- Maintain high awareness of security procedures (cash handling, key access, theft prevention).
- Train staff on tagging and anti-theft systems.
- Protect all stock from damage and theft
- Conduct audits and inventory counts to minimise excessive shrinkage.
Decision-Making & Authority Levels
- Collaborate with Head of Retail on safety, profitability, and legal decisions.
- Oversee banking reconciliations and petty cash control within authorised limits.
Additional Duties
- Facilitate requests for additional tasks, depending on individual skill, experience, or company needs.
Belstaff Culture Commitment
We are an equal opportunities employer and celebrate diversity across all areas. We do not discriminate based on sex, ethnic origin, marital status, disability, age, sexual orientation, or religion. We are committed to an inclusive and accessible recruitment process and welcome requests for accessibility adjustments.
If you require accommodations during the application or interview process, please let us know—we are here to support you.
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