Boots UK
Store Manager - CoE (Non-Optom)

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Store Manager - CoE (Non-Optom)
Contract: Permanent
Hours: Full Time - 37.5
Recruitment Partner: laura.bradley@boots.com
Lead at the heart of one of our most prominent stores – Sedley Place, London
Are you an experienced optics leader who thrives at scale, brings out the best in large teams and is ready to step into a flagship environment? At Boots Opticians Sedley Place, this is more than a Store Manager role – it’s an opportunity to lead a high-profile, newly refitted store where performance, patient care and brand experience come together in a fast-paced central London setting, and where the care your team delivers makes a real difference to how people see and feel every day.
As one of our flagship locations, Sedley Place showcases the very best of Boots. It’s where new ideas land first, where standards are set, and where strong leadership is felt across every part of the store. With a well-established team of around 20 colleagues and a busy, high-energy environment, this is your chance to set the tone, build on strong foundations and drive the next phase of performance.
This is a hands-on leadership role with real influence. You’ll be visible on the shop floor, supporting your team through busy days, coaching in the moment and creating an environment where people feel confident to deliver their best. You’ll balance commercial performance with outstanding patient care, working closely with clinicians and senior stakeholders while using insight to keep improving how the store performs.
We’re looking for a strong, experienced leader with a solid optics background and proven success leading large teams (ideally 20+ colleagues), preferably in a flagship or high-profile environment. You’ll bring credibility, clarity and energy — driving service standards, developing your team and delivering consistent commercial results in a fast-moving store.
In return, you’ll step into a well-supported, high-performing flagship environment, working full time across 5 days, Monday to Sunday, with excellent transport links and a structured 12-week induction to support your success.
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No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
If you’re ready to lead from the front, raise standards and shape the future of one of our most prominent stores, we’d love to hear from you.
What You’ll Need To Have
Proven experience leading in a large, fast-paced, high-volume retail or optical environment A strong track record of leading and developing sizeable teams (ideally 20+ colleagues) A qualified optics background, with confidence leading clinical and retail teams The ability to drive commercial performance while maintaining exceptional patient care Confidence in owning a complex, flagship operation, making decisions and keeping pace with a busy environment Strong operational understanding, with the ability to deliver plans and maintain consistently high standards A visible, hands-on leadership style, building trust and credibility with your team day to day The ability to engage and align teams, creating a high-performing, supportive culture
It would be great if you also have
Experience leading in a flagship or high-profile optical retail environment Experience developing future leaders and building strong succession within your team Confidence using data and insight to identify opportunities and improve results
Where your brilliance can take you
At Boots, your career can be as ambitious as you are. Leading a flagship store like Sedley Place puts you right at the heart of our business, giving you the experience, visibility and confidence to take your next step into senior leadership, including Regional Manager roles.
There are plenty of ways to grow from here. You could move into field-based roles supporting multiple stores, shaping areas like operations, clinical governance or colleague development. Or explore opportunities within our Nottingham Support Office across Commercial, HR, Marketing, Buying, Strategy, Finance and Supply Chain.


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Wherever you want to go, we’ll support you with the tools, development and opportunities to keep growing—so you can build a career that’s as rewarding as it is meaningful, and truly be brilliant with Boots.
Rewards designed for you
Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots Opticians and may not be accurate.
A Bit About Us
At Boots Opticians, we help everyone see what’s possible, from our customers to our colleagues. We’re a proud equal opportunity employer, and the diversity of our colleagues is so important to us, as we create a positive and inclusive workplace for everyone who steps through the door. With a supportive team and trusted brand behind you, join us, and be brilliant with Boots.
What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
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