Boots UK
Store Manager (Non-Optom) -
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Contract: Permanent
Hours: Full Time - 37.5 hours
Recruitment Partner: laura.bradley@boots.com
Are you an experienced retail leader who cares about people, takes pride in great customer service and knows how to bring out the best in a team?
We’re looking for a confident Store Manager to lead our Boots Opticians store in Altrincham – a large, high street location within a busy Boots store, with excellent tram and train links just outside Manchester city centre. With a team of around 15 colleagues and a strong foundation already in place, this is a great opportunity for a strong leader to step in, build momentum and drive performance forward.
This store has a good, capable team ready to be guided and supported. Your role will be to bring clarity and direction — focusing on driving sales, improving KPIs, supporting clinicians and creating a consistently great experience for every customer.
Boots Opticians is always evolving, with new products, services and ways of working being introduced. You’ll play a key role in bringing these to life in your store, making sure they feel relevant and meaningful for your local customers.
As Store Manager, you’ll lead from the front — visible on the shop floor, setting the tone for service and creating a culture where people feel supported, confident and able to perform at their best. You’ll work closely with your team to understand what’s working, where improvements can be made, and how to keep raising standards.
This is a full-time role, working 5 days across Monday to Sunday (with a shorter trading day on Sundays). You’ll be supported with a structured 12-week induction and buddying to help you settle in and succeed.
This role is ideal for an experienced leader with a track record of managing teams of at least 8 colleagues, who’s ready to take ownership of a larger, more complex store. Optics experience is preferred, but not essential — we’ll support you to build your knowledge.
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If you’re looking for a role where you can turn potential into performance, develop a strong team and make a real difference in a busy, high street environment, this could be your next step.
What you’ll be doing
As Store Manager, you’ll report into the Regional Manager and bring energy, direction and purpose to your store. This is a hands-on leadership role where you’ll spend time on the shop floor, supporting your team and role modelling how great care and strong sales performance go hand in hand.
You’ll balance the day-to-day running of the store while keeping a clear focus on people, standards and experience.
You Will
Lead and inspire your team to deliver exceptional service Drive sales and performance, balancing customer care with commercial goals Champion the Boots Opticians brand and make your store stand out Get to know your people — what motivates them and where they need support Coach and develop your team, building confidence, skills and experience Use data and insight to identify opportunities and improve performance Create a store environment your teams are proud of and customers want to return to
What You’ll Need To Have (our Must-haves)
Retail store management experience Strong customer service skills and a genuine passion for customer care Experience driving performance and implementing strategy in-store A calm, flexible approach with the confidence to adapt at pace A collaborative style, with the ability to build strong team culture and local relationships A passion for learning — you’ll complete our Step into Optics programme within your first few months
It would be great if you also have
Confidence using digital tools, systems and performance insight Experience leading larger teams or multiple locations Optical or clinical experience
If you don’t come from an optics background, you’ll need to be an experienced Store Manager who is ready to learn quickly. You’ll be supported by a knowledgeable team and your Regional Manager, and expected to complete our Step into Optics within your first 3 months — so drive and determination are key.
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Rewards designed for you
Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots Opticians and may not be accurate.
A Bit About Us
At Boots Opticians, we help everyone see what’s possible, from our customers to our colleagues. We’re a proud equal opportunity employer, and the diversity of our colleagues is so important to us, as we create a positive and inclusive workplace for everyone who steps through the door. With a supportive team and trusted brand behind you, join us, and be brilliant with Boots.
What’s next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
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