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Stories & Content Manager, GUY'S & ST THOMAS FOUNDATION
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Stories & Content Manager, GUY'S & ST THOMAS FOUNDATION
Stories & Content Manager
The Stories & Content Manager is responsible for developing and delivering an integrated, diverse stories and content plan to support the three charity brands – Evelina London Children’s Charity, Guy’s Cancer Charity, and the Guy’s & St Thomas’ Charity.
Reporting to the Senior Brand & Content Manager, this role focuses on creating compelling, purposeful content across both digital and offline channels. This contributes significantly to showcasing the charities’ work, driving fundraising ambitions, and raising brand awareness. The manager works closely across all teams within the Charities directorate, ensuring relevant, timely content supports multiple campaigns simultaneously.
Key Responsibilities
Strategy and Planning
- Develop and deliver the stories strategy for the organisation, liaising with key internal and external stakeholders across the Foundation and NHS Trust.
- Execute a comprehensive content strategy aligned with the charities’ goals, target audiences, and brand identity.
Content Creation
- Create high-quality content across multiple platforms, including websites, blogs, social media, and email marketing campaigns.
- Research, gather, and sensitively write/collate stories for use across various channels in formats such as written, video, animation, and photography.
- Support video production related to charity stories, including:
- Managing shoots
- Sourcing film locations
- Setting shoot schedules
- Filming or supervising shoots
- Planning final distribution
- Collaborate with external agencies, photographers, and videographers to produce content featuring supported individuals.
- Ensure diversity of voices in storytelling, adhering to the charities’ Diversity, Equity and Inclusion Strategy.
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Planning and Process
- Maintain robust story gathering systems to identify and support individuals who consent to sharing their experiences, ensuring:
- Safeguarding
- Risk assessment
- Compliance with consent procedures
- Manage a database of stories, tracking usage across charities to maximise their potential on channels and events.
Stakeholder Management
- Build strong working relationships with stakeholders across a matrix organisational structure.
- Collaborate with cross-functional teams to gather information and develop content aligned with charity goals.
Other Responsibilities
- Manage budgets related to stories strategy and implementation.
- Upskill and support teams across the three charities in storytelling and content production best practice.
- Perform additional duties as required, commensurate with the role level.
Skills, Knowledge & Expertise
Skills, Abilities & Attributes
- Excellent written and oral communication skills.
- Creative writing and digital content development for varied platforms.
- Strong digital communication skills.
- Robust organisational and time management — prioritising diverse workloads while meeting deadlines.
- Flexible thinking and ability to generate original concepts.
- Engagement and relationship-building with stakeholders from diverse backgrounds.
- Ability to work as part of a team, including a hybrid working model.
- Confidentiality and discretion in handling sensitive information.
Knowledge, Experience & Qualifications
Essential:
- Experience in creating written and video content for different audiences.
- Familiarity with content management systems (CMS).
- Ability to conduct interviews confidentially and sensitively, including with vulnerable individuals.
- Experience managing interactions with internal and external stakeholders, including those from diverse backgrounds.
- Background in communications and marketing.
- Experience with budget management.
- Proven initiative and adaptability.
- Understanding of consent and data protection best practices.
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Desirable:
- Experience within the third sector, ideally the health sector.
Benefits
- Contributory Pension
- Annual personal development budget
- Annual health and wellbeing allowance
- Enhanced maternity, paternity, and parental leave (without service requirements)
- Free yearly health check-ups through our wellbeing programme
- Fruit bowls and on-site lunch facilities to support healthy eating
- Agile working, flexible hours and supportive IT kit
- Shower facilities and bicycle parking
- Generous annual leave (27 days + bank holidays)
- Subsidised glasses
- Employee Assistance Programme
About Guy's & St Thomas' Foundation
"To build the foundations of a healthier society."
By joining Guy’s and St Thomas’ Foundation, you’ll contribute to one of the UK’s most renowned charity teams, supporting activities such as:
- Impact on Urban Health
- Evelina London Children’s Charity
- Guy’s Cancer Charity
- Guy’s & St Thomas’ Charity
We are a Living Wage employer, offering flexible working, part-time opportunities, and job-sharing arrangements. Our team values differences, with a collaborative and friendly workplace that fosters social connections.
We aim to cultivate inclusive talent with diverse perspectives and strengths.
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