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Strategic Account Manager
Strategic Account Manager
Position reports to: Head of Sales & Bids
About the Role
We are appointing a Strategic Account Manager to take ownership of our rail & engineering key customer portfolio. This is a high-impact role with direct accountability for:
- Relationship management
- Pipeline generation
- Bid conversion
- Long-term contract value
You will operate at a senior level, leading client relationship development to drive increased revenue.
Key Responsibilities
- Drive structured bid/no-bid governance to maximise conversion rates
- Develop win strategies aligned to scoring criteria, value for money, and social value
- Collaborate with commercial leads on pricing discipline
- Ensure forecast accuracy and monthly revenue reporting
- Continuously improve bid quality and conversion performance
- Lead relationship management and development
- Increase win rates and upsell opportunities to grow market share
- Oversee and report account performance with operations teams
- Develop account plans to enhance awareness and opportunities
- Steer weekly, monthly, and quarterly calls/meetings
- Provide monthly reports on account progress, industry positioning, and market opportunities
- Optimise use of the CRM system (HubSpot) for tracking pipelines and KPIs
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Essential Experience
- Proven success in strategic account management
- Expertise in pipeline management, aligned to growth targets and sales conversion
- Strong ability to manage stakeholders and influence strategically
- Sharp analytical and communication skills
- Robust commercial acumen, including pricing awareness
- Understanding of terms & conditions, risk management, and forecasting
- Experience providing clear account racing and alignment of opportunities/timelines
Desirable Experience
- Industry-specific background in rail, blue-collar environments, or geographically dispersed SMEs
- Familiarity with sales/bid procurement systems & Microsoft Office Suite
- Proven track record of winning complex public sector consultancy contracts
What You’ll Bring
- A solution-focused mindset, collaborating effectively in a team environment
- Proactive, self-motivated approach to managing multiple priorities
- Ability to develop strong relationships across all organisational levels
- Track record of generating repeat and follow-on business
- History of strengthening client partnerships through consistent communication
- End-to-end leadership of regulated, compliant procurement processes
- Strong sales background, with proven techniques to cultivate strategic relationships
- Opportunity-hunting and high-conversion capabilities
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What We Offer Now
Workplace & Wellbeing
- Flexible working arrangements
- Employee Electric Car Scheme
- Cycle-to-Work Scheme
Financial & Reward Benefits
- Annual salary reviews & pension contributions
- Monthly rewards & recognition programme
- Long-service awards & gift vouchers
Time & Support
- 33 days holiday (increasing with service)
- Free on-site parking
- Holiday trading and employee discount schemes
- Staff Assisted Reproductive Technology (ART) or Fertility Support
Development & Engagement
- Company socials
- Career development and company-sponsored training courses
- Free eye test and optical vouchers
- Employee Assistance Programme (EAP)
- Further benefits under development
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