Strategic Communications Manager

Salary £65,465 - £76,877

Job description

We welcome applications from candidates with experience in the private sector and voluntary sector. You will be at the heart of communications that make a real difference to millions of people’s lives. You will be working in a supportive team and tasked with delivering communications objectives that form a critical part of the Government’s priorities.

Successful candidates will be involved in a range of the following:

Responsible for delivering insight-driven strategic communication plans for departmental and ministerial priorities. To include clear objectives, measures of success and evaluation to allow for course correction. Working closely with colleagues in Policy Group and Strategy to join up Comms and Policy to optimise impact. Developing long term forward looks and working with colleagues to produce quarterly plans, agreed with No10, which ensure DWP is maximizing communications opportunities, demonstrating delivery and mitigating risks. Developing communications strategies that join up communications and policy delivery, grounded in DWP’s operational and political context. Leading collaboration across the Communications Directorate to ensure that plans are delivered in partnership, guided by audience insight and tailored across channels and disciplines, including new and traditional media; owned, earned and paid marketing; and stakeholder management. Developing narratives, lines to take and messaging frameworks for Ministers, senior officials and colleagues across DWP so our messaging is consistent, coherent and compelling, setting direction through story-telling. Providing strategic direction on opportunities for ‘digital-first’ communications which support strategic goals, and developing strong, productive relationships with the Social Media Unit in our Marketing team. Line managing and developing members of the team, supporting their professional growth and ensuring high standards of delivery.