Wake Media Ltd
Strategic PR & Communications Manager - Maritime
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Join us as our Strategic PR & Communications Manager – Maritime
This is a senior, client-facing role for a proactive PR and communications specialist with strong maritime, offshore or energy sector knowledge. The role combines strategic communications counsel with hands-on delivery across media relations, content, thought leadership, events, reporting and client programme management.
As Strategic PR & Communications Manager, you will lead retained and project-based client communications activity, acting as both adviser and delivery lead. Client work will be the core focus, with additional support for Wake Media-owned channels and occasional Marketing in Maritime (MiM) initiatives where required.
You will help clients build profile, manage reputation and communicate clearly with specialist trade, industry and commercial audiences. You will also line manage a direct report, coordinate freelancers and external contributors, and ensure work is delivered to a high standard across multiple deadlines and stakeholders.
Key Responsibilities
Strategic Communications & PR
- Lead the creation and delivery of integrated communications strategies aligned to client objectives, audiences and commercial priorities.
- Act as a trusted communications adviser, providing counsel on messaging, positioning, reputation, campaign direction and crisis communications when required.
- Manage press office activity including press releases, statements, comments, feature ideas, approvals, distribution and media follow-up.
- Identify proactive PR opportunities and develop strong story angles that support client visibility and market positioning.
- Ensure PR activity is integrated with content, events, digital marketing and wider campaign activity.
Media Relations & Industry Profile
- Build and maintain relationships with journalists, editors, publishers, media partners, event organisers and industry stakeholders.
- Secure relevant, high-quality coverage across maritime, offshore, energy and B2B industrial media.
- Coordinate and prepare media interviews with executives, technical specialists and subject-matter experts.
- Support thought leadership placement through contributed articles, interviews, comment opportunities, awards and speaking platforms.
- Maintain a strong understanding of the industry events and media landscape, bringing an opportunity-led approach to PR and networking.
Content, Thought Leadership & Editorial
- Write, shape and edit high-quality communications content including press releases, opinion pieces, features, blogs, case studies, abstracts and campaign messaging.
- Translate technical or specialist subject matter into clear, compelling narratives for media, client, industry and commercial audiences.
- Review and sign off content to ensure accuracy, tone, quality and consistency.
- Coordinate feedback between clients, internal teams, freelancers and external contributors.
- Align content with PR, events, SEO, newsletters, owned channels and wider marketing objectives.
Events, Speaker Coordination & Networking
- Identify, secure and coordinate relevant speaker, panel, awards and conference opportunities for clients.
- Write and adapt abstracts, award entries, speaker proposals, biographies and supporting materials.
- Liaise with organisers and stakeholders to manage deadlines, requirements and logistics.
- Advise clients on event participation, speaker positioning and opportunities to maximise profile and commercial value.
- Represent Wake Media at client meetings, industry events, exhibitions and networking opportunities, with willingness to travel in the UK and internationally when required.
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Reporting, Analytics & Tools
- Monitor media coverage, campaign performance and share of voice, translating data into clear insight, recommendations and client-ready reporting.
- Maintain accurate reporting datasets and ensure quality control across reporting outputs.
- Use media monitoring and reporting platforms such as Meltwater or equivalent tools.
- Work confidently with Excel, Google Sheets or equivalent spreadsheet tools for data management and reporting.
- Use or coordinate activity across relevant tools such as Mailchimp or equivalent newsletter platforms, WordPress or other CMS platforms, Google Analytics or Looker Studio, SEO tools such as SEMrush, CRM systems and project management platforms.
Client, Project & Team Management
- Act as day-to-day communications lead across a portfolio of client retainers and projects.
- Manage multiple workstreams, deadlines and stakeholder requirements with strong organisation and prioritisation.
- Provide proactive recommendations that strengthen client outcomes, retention and account growth.
- Line manage and develop a direct report, including workload allocation, prioritisation, review and feedback.
- Source, onboard and manage freelance writers or specialist contributors where required.
- Review and sign off delegated work across content, PR, reporting, events and campaigns.
- Support Wake Media-owned channels and occasional Marketing in Maritime (MiM) activity, while keeping client delivery as the core focus.
- Contribute ideas for new services, partnerships, internal processes and agency growth.
Other Responsibilities
- Travel to client sites, media briefings and industry events as needed to maintain strong relationships and deliver on project objectives.
About you
You're a senior communications professional with a proven track record in B2B PR, media relations and campaign delivery - ideally within maritime, offshore, energy or another complex industrial market.
You are a confident PR expert with strong editorial judgement, excellent writing skills and a proactive media relations mindset. You understand how PR, content, events, reputation management and marketing work together to support commercial objectives.
You are comfortable operating at pace across multiple clients, projects and retainers. You can advise senior stakeholders, manage ambiguity, prioritise competing deadlines and remain calm under pressure, including during sensitive or time-critical communications scenarios.
The ideal candidate will have/be:
Essential
- 5+ years' experience in B2B communications, PR, media relations or integrated marketing.
- Strong maritime, offshore, energy or B2B industrial sector knowledge, with the ability to understand technical topics and specialist audiences.
- Proven success managing press office activity and securing coverage in relevant trade and industry media.
- Excellent writing and editing skills across press releases, thought leadership, features, messaging and campaign content.
- Experience advising on reputation management, crisis communications, media handling or issues response.
- Experience coordinating media interviews, speaker opportunities, award entries, abstracts or event submissions.
- Ability to manage client retainers and projects, including timelines, priorities, expectations and delivery quality.
- Experience using Meltwater or equivalent media monitoring, PR database and reporting tools.
- Confident reporting capability, including share of voice, coverage analysis and written insight.
- Experience line managing, mentoring or overseeing junior team members, freelancers or external contributors.
- Excellent verbal communication, stakeholder management and attention to detail.
- Willingness to travel for client meetings, events and industry networking where required.
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Desirable
- Agency experience managing multiple client accounts, retainers and project-based workstreams.
- Experience with Mailchimp or equivalent newsletter tools, WordPress or other CMS platforms, Google Analytics, Looker Studio, SEMrush, CRM systems and project management tools.
- Working knowledge of SEO, digital marketing, lead generation, newsletters and owned-channel strategy.
Location
We are a lively agency with an office in Croydon and Petersfield and a virtual office spread across the south. The working environment is very friendly, supportive, and sociable. In this new era we understand the benefits and efficiency it can bring by enabling staff the option of a hybrid home/office setup in addition to office time.
Job Type
Full-time, Permanent
Salary
Competitive (Depending on experience levels).
Benefits
- Auto enrolment into the company pension scheme after 3 months.
- Increased holidays over time
- Annual Bonus
- Pension contributions
- Life insurance
- Private Health Care
- Sport/welfare memberships
- Enhanced Training
Schedule
Monday to Friday 9am – 5pm
Licence/Certification
Visa/right to work in the UK (required)
The above is not an exhaustive list of duties and you will also perform different tasks as necessitated by your changing role within the organisation and the overall business objectives.
Who is Wake Media?
We help ambitious brands navigate an evolving industry with confidence and clarity. Our integrated services -spanning strategy, PR, creative, digital, media buying, and lead generation are designed specifically for maritime, offshore, and energy businesses.
What sets us apart is a deep understanding of the sector, paired with a bold, insight-driven approach. We don’t just deliver campaigns, we build long-term brand value. Whether our clients are launching a new product, reshaping their message, or aiming to raise their global profile, we create the strategy and content that gets them where they need to be.
We’re collaborative, agile, and commercially minded - bringing big ideas to niche markets without the fluff. Anyone who is ready to turn marketing into real momentum, we’re ready to lead the way.
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