Publicis Groupe Holdings B.V
Strategy Director
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Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
ABOUT THE ROLE....
Are you a strategic thinker who thrives on turning business challenges into breakthrough communications strategies?
At Zenith International, we're looking for a Strategy Director (B2B & B2C) to help shape the future of marketing for HP across a diverse portfolio of international markets.
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This is a rare opportunity to influence communications planning at a global scale, partnering with senior stakeholders and helping one of the world's most iconic technology brands connect with audiences across both consumer and business environments.
Sitting at the heart of HP's international marketing ecosystem, you'll translate global strategic ambitions into locally relevant communications approaches that drive measurable business results. You'll combine deep audience understanding, communications expertise and commercial thinking to create integrated planning solutions that work across regions, cultures and customer groups.
Responsibilities
ABOUT THE WORK....
You'll lead the development of integrated communications strategies that connect global priorities with local market realities. You'll work across both B2C and B2B audiences, ensuring planning approaches reflect different customer journeys, decision-making processes and media behaviours.
Key responsibilities include:
- Leading the adaptation of global strategic frameworks across international markets
- Developing integrated communications and media strategies across B2C and B2B audiences
- Translating business objectives, audience insight and market intelligence into actionable planning recommendations
- Partnering with global, regional and local stakeholders to align priorities and deliver strategic consistency
- Acting as a trusted strategic advisor to senior client stakeholders
- Collaborating closely with activation, investment and specialist teams to ensure plans are effective and executable
- Identifying opportunities for innovation, optimisation and continuous learning across markets
- Championing effectiveness and ensuring communications planning drives measurable business outcomes
- Supporting and mentoring junior team members to build strategic capability and planning excellence
Qualifications
WHAT YOU NEED TO SUCCEED....
We're seeking a commercially minded strategist who is equally comfortable operating at a senior stakeholder level and getting hands-on with planning challenges.
- Significant experience in communications strategy, communications planning or integrated planning
- A proven track record working across both B2C and B2B audiences
- Experience leading communications planning for large-scale international or multi-market clients
- Strong understanding of both digital and offline communications planning
- Experience translating global strategic direction into locally relevant market solutions
- Outstanding stakeholder management and client leadership skills
- Excellent storytelling, presentation and strategic communication abilities
- The ability to navigate complexity across multiple markets, audiences and stakeholder groups
- A strong focus on business impact, effectiveness and commercial outcomes
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WE'D LOVE IT IF YOU ALSO HAVE....
- Experience working with technology, enterprise technology or consumer electronics brands
- Experience across both brand-building and demand-generation programmes
- Knowledge of B2B marketing frameworks and complex buying journeys
- Experience working within global matrix organisations
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Additional Information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:
📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Publicis Groupe works primarily from the office or our clients' office four days per week.
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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