Visa
Strategy Director (Europe Marketing Services)
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About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills, and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
What's it all about?
As the Marketing Services Strategy Director, you will be the subject-matter expert on growth marketing strategy and campaign delivery, leading a portfolio of client engagements. Your focus is to expand and strengthen Visa's Marketing Services advisory and execution offering across Europe.
Visa continues to grow the number of payment credentials issued across Europe, spanning physical cards, digital cards, and tokens. Our objective is to support acquisition and, critically, drive active usage so that Visa credentials are the preferred choice for everyday payment transactions. This is a company priority, and Marketing partners closely with Visa Consulting & Analytics (VCA), Product, and Sales to help clients (banks, fintechs, and merchants) influence consumer behaviour and preference for Visa payments.
This role combines strategic leadership with hands-on delivery of co-marketing and lifecycle growth programmes. Success will be measured through improved portfolio performance metrics for client programmes and through direct revenue generation via client adoption of Visa Marketing Services.
You will join the regional Marketing Services Hub team, reporting to the Head of MarTech Capabilities & Strategy, Europe. You will work closely with local Visa teams and, where required, directly with client marketing leadership teams, acting as an extension of their organisation.
What we expect of you, day to day
- Partner with regional/local VCA teams and client marketers to identify growth opportunities and shape client plans; collaborate with Sales, Product, Insights & Analytics, and Data Science to drive the best business outcomes efficiently.
- Build relationships with senior issuer and merchant stakeholders (as needed), develop and pitch Marketing Services engagements, and lead strategy and campaign implementation with local Visa teams and/or directly with clients.
- Assess client marketing capabilities, provide pragmatic consultancy, and support hands-on execution on selected projects.
- Design client-specific lifecycle strategies across acquisition, activation, usage, retention, and portfolio optimisation.
- Develop roadmaps with integrated touchpoints and automation across paid and owned channels (e.g., CRM email, mobile push/in-app, paid search, SEO, social, affiliates, content, and partnerships).
- Own a robust measurement approach: define KPIs, analyse programme performance, and partner with clients, Visa Insights & Analytics, and VCA to quantify revenue impact, capture learnings, and codify best practices.
- Facilitate working sessions with internal and external stakeholders to improve planning quality, execution speed, and campaign results.
- Deliver revenue and margin outcomes for the Marketing Services function, owning an annual sales/engagement target for your portfolio.
- Share expertise with senior internal stakeholders (VP+), help industrialise repeatable service offerings to improve sales and delivery efficiency, and promote best practices across local, regional, and global teams.
- Develop and commercialise a migration/conversion marketing service line to support European markets.
- Partner closely with the Marketing BD lead on RFPs, proposals, and wider business development opportunities.
- Lead quarterly capacity planning based on market and client demand, ensuring delivery quality across concurrent engagements.
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This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
- Experience in a strategic consultancy environment (e.g., top-tier strategy, management, or specialist marketing/digital consultancy) or in a client-facing advisory role within financial services. This includes structured problem-solving, developing and presenting strategic recommendations, and managing senior stakeholders at C-suite level.
- Proven experience building and executing end-to-end growth marketing strategies, including product-led growth, lead management, and funnel optimisation.
- Hands-on experience designing growth infrastructure (e.g., growth marketing and/or loyalty platforms) and using analytics tools to evaluate performance and demonstrate measurable impact.
- Impact-oriented and data-informed, with a track record of developing strategies and leading multi-channel campaigns that outperform targets across acquisition, cross-sell/premiumisation, member-get-member/engagement, and brand.
- Commercial acumen and experience with revenue accountability, including P&L ownership or delivering revenue-generating services.
- Experience defining and deploying full-funnel consumer marketing strategies is an advantage.
- Strong understanding of payments portfolio management (e.g., portfolio performance, marketing, proposition development), including issuer economics and card lifecycle dynamics.
- Excellent written and verbal communication skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong client relationship and stakeholder management skills, including pitching and influencing at senior executive level.
- Ability to collaborate in a matrixed environment and use direct and indirect influence to unlock cross-functional expertise.
- Comfortable delivering measurable outcomes in a fast-paced, high-accountability environment.
- Fluent English required; an additional major European language is a plus.
- Willingness to travel and work onsite with clients across European markets when needed.
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Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
If you thrive on rapid growth and enjoy working alongside positive, driven teammates, you’ll feel right at home here. Help us to uplift everyone, everywhere. Whether you’re starting your career, pushing your capabilities, or are a seasoned professional, learn how we can partner to reimagine the world. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
At Visa, we are driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Our evolving technology keeps us at the heart of the digital economy, connecting people to 80+ million businesses worldwide. Backed by a resilient, proven model, our expanding network fuels growth—for Visa and for your career.
Your journey starts here — discover how we hire
Ready to take the next step? Learn more about life at Visa, explore our hiring process, and get first-hand insights by hearing directly from our recruiters about what to expect. Apply with confidence today! Learn our recruiting process
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