BNP Paribas
Strutt & Parker - Senior Communications Manager
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About the Role
This is an exciting opportunity to join national property consultancy Strutt & Parker at a pivotal moment in its growth journey, following significant investment and the launch of a refreshed brand identity earlier this year.
Reporting to Strutt & Parker’s Head of Marketing and Client Experience and working closely with the Head of Communications across BNP Paribas Real Estate and Strutt & Parker, the Senior Communications Manager will play a central role in shaping how the business is seen and heard across media, social media, and thought leadership.
The successful candidate will develop and deliver strategic communications that raise Strutt & Parker’s profile, support business growth, and bring the brand to life for clients and in the wider market. With a strong focus on reputation and visibility, this role will help position Strutt & Parker as the UK’s leading property consultancy.
What You’ll Be Doing
- Act as the communications partner for Strutt & Parker’s residential business with management of London sales and lettings, including the new Brokerage model, Research, and Private Client teams.
- Serve as a trusted advisor to key spokespeople, building strong internal relationships and ensuring communications is understood, valued, and leveraged across the business.
- Build and maintain strong relationships with key media contacts across trade, national, international, and broadcast media to secure high-quality coverage for the brand and for clients’ instructions.
- Plan and deliver impactful communications campaigns to support property launches.
- Develop and execute integrated communications campaigns to promote key research reports and thought leadership initiatives.
- Identify and respond to property market trends and news opportunities, positioning Strutt & Parker as an authoritative and influential voice in the media.
- Create and oversee content for Strutt & Parker’s social media channels to increase reach, engagement, and brand impact.
- Produce high-quality written content, including press releases, thought leadership articles, SEO-focused blogs, scripts, and briefing documents, ensuring consistency with our tone of voice and core messaging.
- Edit and refine copy for wider marketing materials, including capability statements, award submissions, and pitch documents.
- Monitor, evaluate, and report on media coverage and campaign performance, providing regular insight and recommendations to stakeholders.
- Work closely with the wider Marketing team to ensure communications activity is aligned with and enhances broader brand and campaign activity.
- Collaborate with relevant industry bodies, PR agencies, and press offices, particularly on joint instructions, and with developers and housebuilders where appropriate.
- Plan and support events, including journalist engagement, agent workshops, and messaging for key internal conferences and business events.
- Partner with internal communications colleagues to ensure key business wins, appointments, and achievements are effectively shared across the wider organization.
- Develop a thorough understanding of Strutt & Parker’s Rural business and liaise with Rural communications to ensure alignment on corporate matters, content, and cross-selling opportunities within the business.
- Support the Head of Communications in managing issues and crisis communications, helping to protect and enhance the firm’s reputation.
- Line management of a Communications Manager.
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- 3-5 years’ experience at manager level, with a strong track record in media relations.
- Exceptional writing and editing skills, with the ability to produce compelling content for a range of audiences and channels.
- Demonstrable expertise across multi-channel communications, including traditional media, digital platforms, and social media.
- Commercially aware, with the ability to align communications activity with broader business objectives.
- Confident working with senior stakeholders, with experience advising spokespeople in a fast-paced, high-profile environment.
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively.
- Experience managing or mentoring direct reports.
- Experience in the residential property sector, luxury/lifestyle brands, or a related industry would be advantageous, but is not essential.
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