UK Academy of Higher Academic Learning (UKAHAL)
Student Recruitment Marketing Manager
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Student Recruitment Marketing Manager
Student Recruitment Marketing Manager
Company Description
The UK Academy of Higher Academic Learning (UKAHAL) is a UK-based online education provider offering international academic pathways for students and digital learning services for organizations. UKAHAL’s mission is to make UK-quality education and training accessible, affordable, and globally inclusive, with a focus on academic integrity and meaningful innovation.
Our Offerings
For individual learners, UKAHAL provides:
- Structured online routes into UK higher education
- Academic bridge courses
- International foundation and degree-level pathway programmes in Business and Management and Computing
For organizations, UKAHAL designs and delivers:
- Digital transformation of training
- Strategic education projects
- Professional English and communication skills programs for global teams
- Bespoke digital learning solutions that are tailored, cost-effective, and scalable
Job Title
Student Recruitment Marketing Manager
Reports To
CEO & Principal
Employment Type
Full-time
Salary
£36,000 + 15% bonus (based on recruitment and conversion performance)
Location
Hybrid (50% on-site, 50% home-based) – Office based at Cobalt Business Park, Newcastle upon Tyne
Recruitment Timeline
- Deadline: Midday, 15th July 2026 (GMT)
- Interviews: Wednesday, 22nd July 2026 (Newcastle site)
Role Description
The Student Recruitment Marketing Manager will lead and deliver UKAHAL’s direct student recruitment through high-impact marketing, lead generation, and conversion activity.
This is a hands-on, performance-focused role accountable for building and managing a consistent pipeline of prospective students. The role ensures effective conversion from initial enquiry through to enrolment, working closely with the CEO & Principal, Director of Recruitment, Business Development & Growth, and external partners.
Core Responsibilities
Student Recruitment & Pipeline Ownership
- Take full ownership of enquiry generation and conversion performance
- Manage the direct student recruitment pipeline (enquiry → enrolment)
- Deliver agreed student recruitment targets in UK and international markets
- Develop and implement recruitment plans aligned with intake cycles and targets
- Identify and prioritise key student segments and target markets
- Monitor and report on:
- Enquiry volumes
- Application progression (via admissions partner)
- Conversion rates
- Enrolments
- Ensure a consistent monthly pipeline aligned with enrolment targets
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Marketing, Demand Generation & Digital Strategy
- Plan and deliver multi-channel marketing activity to generate high-quality leads
- Manage and optimise paid digital channels, including:
- Meta (Facebook & Instagram)
- Google Ads & search marketing
- Manage marketing spend to ensure efficient ROI
- Oversee and contribute to the creation of:
- Campaign content
- Marketing assets
- Recruitment materials
- Lead organic marketing strategies, including:
- Social media strategy & engagement content
- Develop and deliver video-based and multimedia content, such as:
- Short-form marketing videos
- Programme explainers
- Promotional and engagement content
- Plan and deliver live recruitment content, including:
- Webinars
- Virtual open events
- Academic taster sessions
Website Management & Optimisation
- Take ownership of the UKAHAL website as the primary recruitment tool, managing:
- Structure & user journey
- Content updates & enhancements
- Campaign alignment
- Continuously optimise the website to improve:
- User experience
- Engagement
- Conversion rates
- Work with external providers (if needed) on:
- Design improvements
- Technical updates
- Landing page development
Conversion Strategy & Applicant Engagement
- Design and deliver structured conversion strategies across the applicant journey
- Build and manage CRM-led nurturing campaigns, including:
- Email journeys
- Follow-up sequences
- Direct engagement
- Deliver high-impact conversion activity, such as:
- Webinars & events
- Applicant engagement communications
- Identify and address drop-off points in the conversion funnel
- Collaborate with academic staff to integrate teaching-led engagement in recruitment
Data, Systems & Performance Management
- Track and analyse recruitment and marketing performance across all channels
- Use data to improve:
- Targeting strategies
- Conversion rates
- Cost efficiency
- Produce regular performance reports, covering:
- Campaign effectiveness
- Pipeline health
- Recruitment outcomes
Coordination with Admissions Provider
- Act as the primary liaison with the external admissions provider
- Participate in regular update calls and review weekly reports
- Maintain oversight of applicant progression through reporting and updates
- Ensure smooth handover from enquiry to application
- Identify and escalate any issues impacting conversion or applicant experience
Market Insight & Pipeline Development
- Identify new opportunities to expand student recruitment
- Monitor competitor activity and sector trends
- Contribute to the development of future recruitment strategy
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Other Duties
- Contribute to institutional planning, risk management, and strategic development
- Participate in internal committees and working groups
- Undertake any additional tasks allocated by directors
Person Specification
Statutory Requirements
- Eligibility to live and work in the UK (Essential)
Qualifications
- Undergraduate degree or equivalent professional experience in:
- Marketing
- Business
- Education
- Related field (Essential)
- Professional qualification or postgraduate study in:
- Marketing, digital marketing, or related disciplines (Desirable)
Experience & Knowledge
Essential
- Experience in:
- Student recruitment
- Marketing, lead generation, or related roles
- Experience in:
- Planning & delivering digital marketing campaigns
- Paid social (Meta, Google Ads)
- Search & email marketing
- Managing the marketing funnel (enquiry → conversion)
- Setting & meeting lead generation/conversion targets or KPIs
- Planning & delivering digital marketing campaigns
- Experience using:
- CRM systems for lead pipeline management
- Performance data analysis to improve campaign effectiveness
- Experience delivering:
- Webinars and high-engagement campaigns
Desirable
- Experience in:
- Higher education, skills, or training sector
- Working with international markets
- Growth-focused or target-driven environments
Skills & Abilities
Essential
- Strong understanding of digital marketing channels and performance optimisation
- Ability to:
- Analyse performance data and translate insights into effective actions
- Develop engaging campaigns and content
- Strong communication and engagement skills to influence prospective students
- Organisational and project management skills (managing multiple campaigns)
- Self-motivated independence in a fast-paced environment
- Proficency with:
- CRM systems
- Marketing platforms
- Analytics tools
Personal Qualities
- Results-driven with accountability for performance and outcomes (Essential)
- Collaborative and solution-focused in approach (Essential)
- Proactive and adaptable in a fast-paced, evolving environment (Essential)
- Maintains a student-centric and commercially aware mindset (Essential)
- Professional, relational, and relationship-focused with stakeholders (Essential)
(ADDED FOR CLARITY: No HR commitments unless mutually agreed post-interview. UKAHAL actively supports equity, diversity, and inclusion.)
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