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Who We Are
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Job Title: SVP, Commercial, Studios
Overview of Job
The SVP, Commercial, Studios will lead the commercialisation and growth of IMG's studios business within IMG’s global commercial structure. Reporting to the Chief Business Officer, the role will convert Studios’ production, content, technical and creative capabilities into scalable, profitable propositions for rights holders, broadcasters, platforms, brands and governing bodies. The role will own the Studios commercial plan, revenue pipeline, forecasting, deal governance and commercial performance, working closely with Studios leadership to ensure opportunities are strategically aligned, operationally deliverable and margin accretive. A key priority will be to connect Studios more deeply into One IMG, building integrated propositions across rights, production, digital, data, brand partnerships and extend further into regional growth markets.
Reports To: Chief Business Officer (CBO)
Contract Type / Length: Permanent
Location: Chiswick Park, London
Key Responsibilities and Accountabilities
Commercial Strategy & Leadership
- Develop and deliver the Studios commercial strategy aligned to overall IMG objectives.
- Identify and evaluate new revenue streams across sport content, formats, platforms, and territories.
- Act as a senior leader within the business, contributing to long-term planning and company growth.
Revenue Generation & Partnerships
- Build and maintain strong relationships with broadcasters, platforms, rights holders, brands, agencies, and governing bodies.
- Lead negotiations for commercial deals for Studios
- Maximise the commercial value of sports programming across linear, digital, social, and emerging platforms.
Sales & Business Development
- Oversee sales pipelines and ensure consistent delivery against revenue targets.
- Identify new clients, markets, and partnership opportunities both domestically and internationally.
- Pitch effectively to broadcasters, streamers, brands, and commercial partners.
Rights & Monetisation
- Work closely with editorial and production teams to ensure content is designed with clear commercial potential.
- Support acquisition, packaging, and exploitation of sports rights where relevant.
- Ensure optimal monetisation of owned and commissioned content.
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Team Management & Collaboration
- Lead, mentor, and develop the commercial team, fostering a high-performance culture.
- Collaborate closely with production, editorial, legal, and finance teams to ensure deals are deliverable, compliant, and profitable.
- Creates culture of commercial accountability
Financial & Contractual Oversight
- Owns commercial forecasting, budgeting, and reporting alongside finance.
- Ensure robust commercial governance, contract management, and risk mitigation.
- Monitor market trends, competitor activity, and commercial performance.
Knowledge and Experience
Essential
- Proven senior commercial leadership experience within TV production, sports media, broadcasting, or digital content
- Strong track record of closing high-value commercial deals and partnerships.
- Deep understanding of the sports media landscape, including broadcasters, streamers, brands, and rights holders.
- Excellent negotiation, influencing, and relationship-building skills.
- Exceptional business acumen with a proven track record of defining and executing commercial strategies that deliver profitable growth, strong margins, and long-term value.
- Champions a culture of commercial innovation that accelerates growth, differentiation, and long-term competitiveness.
- Highly effective people leader and collaborator with a proven ability to unite global, cross-functional teams, influence at the executive level, and deliver enterprise commercial outcomes.
- Demonstrates operational excellence having previously run complex, multi-region or multi-channel commercial operations with consistency and scalability.
- Adept at balancing speed, quality, cost, and risk in high-stakes commercial decisions.
- Partners with Finance, Operations, Technology, and People + Culture teams to align capabilities, systems, and talent with commercial priorities.
- Adept at balancing empowerment with governance to drive ownership and accountability at scale.
- Builds a culture of executional rigor, accountability, and continuous improvement.
Desirable
- Experience working with sports rights, sponsorship, or branded content.
- International market experience.
- Established network across sport, media, and brand partners.
- Significant exposure to Middle East, African or American markets
Skills and Abilities
Personal Attributes
- Strategic thinker with a hands-on approach.
- Confident, credible, and persuasive with senior executive levels.
- Collaborative leadership style with the ability to balance creative and commercial priorities.
- Resilient and adaptable in a fast-paced, deadline-driven environment.
Working Conditions
This role will involve extensive travel and hours outside of the usual 9-5 so flexibility and responsiveness are a pre-requisite.
TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
About WWE
WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
About UFC
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer
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