Chip – your wealth app
SVP Marketing
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At Chip, our mission is to make our customers wealthier — one app to build long-term wealth across savings, investments and pensions.
We’re looking for a proven marketing leader.
The kind of person who has run a full marketing function before — brand, performance, lifecycle, creative, the lot — and knows the difference between growth that looks good and growth that pays back. Who is as comfortable interrogating CAC payback in a finance review as they are pushing a creative team for a sharper idea. Who has built teams, built process, and built channels — and wants to do it again with more ambition.
Because at Chip, we’re heading into the most consequential year in our history: pensions launching, an AI wealth agent in development, and a major multi-year Channel 4 TV partnership just beginning. We’re hiring an SVP Marketing to run the marketing function day to day — with real authority: you’ll run the team, own the budget, call the shots and be accountable for the results.
The role
This isn’t a “keep the machine ticking over” kind of leadership role.
You’ll lead Chip’s full marketing function — a team of around 15, plus specialist contractors and agencies — spanning growth and paid acquisition, CRM and lifecycle, brand and creative, content, social and PR, and marketing measurement. You report directly to the CMO.
How you’ll work with CMO
You own the machine: the plan, the team, the budget, the weekly operating rhythm, and the numbers that come out of it. In practice, that means you make the calls on channel mix, spend phasing, creative production and team structure — and you’ll be challenged on them, hard, by someone who’s done the job. It’s a genuine partnership between two operators, not a hierarchy of sign-offs: you’ll disagree regularly, decide fast, and defend the outcome together. If you want the air cover to run a function properly, with a strategic sparring partner one door down, this is that role. If you want to shadow a CMO, it isn’t.
What you can expect to be doing:
- Running the marketing function day to day — one plan, named owners, a weekly operating rhythm, and reporting the exec team trusts
- Owning the growth engine — paid social, price-comparison and rate strategy (with finance), referrals, and new channel development — with a clear mandate to diversify it: building Meta, referrals, brand and CRM into channels that stand alongside our rate-led heritage rather than depend on it
- Scaling Meta and referrals into predictable, repeatable acquisition channels — with CAC managed against margin and payback, not volume
- Owning the January–April ISA season as the commercial centrepiece of the year — planning, budget phasing, rate architecture and creative all converging on it
- Building brand awareness through a cohesive strategy underpinned by strong economics — including landing our Channel 4 partnership with proper measurement behind it
- Leading CRM and lifecycle, where activation, retention and cross-sell economics are actually realised
- Building an AI-native marketing function: creative velocity, lifecycle intelligence and measurement ahead of the market
- Coaching and developing a young, high-potential team — raising standards, closing capability gaps, and hiring where needed
- Managing our agency and contractor roster across creative, media and PR
- Working hand in hand with Compliance to make work that is both distinctive and right for an FCA-regulated business
- Being accountable, alongside the CMO, for marketing’s numbers at exec and board level
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What we’re looking for:
- You’ve operated at CMO or SVP level in consumer fintech, or a comparable regulated consumer business
- You’re genuinely full-funnel — fluent in brand, performance and lifecycle, and sceptical of anyone who treats them as separate religions
- You’re numerate to your core — CAC, LTV, payback, contribution margin and incrementality are how you think, not vocabulary you’ve learned
- You’ve scaled paid acquisition channels and know what it takes to make them predictable, not just promising
- You’ve run brand campaigns — ideally TV — and can hold creative work to a high standard while keeping it accountable to commercial outcomes
- You’ve built and led multi-disciplinary teams, and turned talented-but-young functions into reliable ones
- You know FCA financial promotions and Consumer Duty, and see them as central to the job
- You’re comfortable with pace, ambiguity and scrutiny — including owning the numbers in front of an exec team and board
- You want genuine authority and accountability — this role exists to run the function, not to shadow it
Bonus points if you…
- Have worked with media-for-equity or major broadcaster partnerships
- Know the price-comparison and rate-led savings acquisition world first-hand
- Have marketed investment, pension or wealth products specifically
- Are already using AI seriously in how your team works — creative production, lifecycle, analysis
- Have taken a challenger brand from functional to famous
What we’re really looking for: ✍️
A leader who takes ownership — and who is energised by a real problem, not a finished one.
Chip has an acquisition engine that works and a strategic imperative to make it broader, more predictable and more profitable. You’ll inherit a landmark TV investment that needs landing, an ISA season that needs to be the best-planned in the category, and a young team with momentum that needs leading. We want someone who walks into that with confidence, judgement and standards — and runs it without needing oversight.
Why Chip
We’re building a modern wealth platform designed to help people grow their money over the long term — over 400,000 customers trusting us with billions in assets. You’ll join at the most consequential moment in our history: pensions launching, an AI wealth agent in development, a multi-year Channel 4 partnership just beginning, and an acquisition engine ready to be scaled and diversified. Few marketing roles in UK fintech offer this combination of scope, authority and problems worth solving.
⏰ Working Hours ⏰
Monday to Thursday: 9:00 AM – 6:00 PM
Friday: 8:00 AM – 4:00 PM (Start your weekend early!)
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Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!
PERKS 🎁
- £130,000 per annum
- Discretionary Performance-Related Annual Bonus.
- Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000. Plan ahead with confidence while you grow your career! 🚀
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free ChipX subscription for UK-based employees
- We are an equal-opportunity employer and value diversity
- Flexible working arrangements
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year ✈️
- Annual training budget for courses, workshops, or conferences to help you advance your career.
- £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
- Company laptop
- Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup 🚀
Our Interview Process: 📖
- Video screen with someone from our Talent team
- Video interview with the hiring manager
- Video interview CMO & CEO
- Video interview with VP of Marketing & Brand Lead
- Final interview with some of the team
About Chip
Chip’s mission is to make your life wealthy
We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions.
We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth.
The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we're not slowing down. Chip serves over 400,000 active customers and looks after over £6billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.
Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs. Our funding story though is a little different. Chip is one of the most crowd-funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years. Crowdfunding is in our DNA and only Brewdog has more investors than Chip.
Our vision
To be the most personal digital wealth manager in the UK
Who We Are
Chip has a creative and diverse team of 180, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.
Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022, 2024 & 2025 British Bank Awards.
Our Values
Be ACCOUNTABLE
- Everything you do matters
- Care about the end result
- Challenge the norm
- Disagree, yet commit to making it happen once a decision has been made
- Do the best job possible
Be BOLD
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