Equinix
SVP, Marketing & CMO
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SVP, Marketing & CMO
Welcome to Equinix
Who Are We?
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life, and planet. A place where bold ideas are appreciated, human connection is valued, and everyone has the opportunity to shape their own future.
A career at Equinix means being at the center of driving future innovations and amplifying customer value through innovation and created impact. You’ll collaborate across teams, influence pivotal decisions, and shape the future. We foster a sense of belonging, purpose, and support your teamwork—because when you feel valued, you excel in your work.
Job Summary
Job Title: SVP, Marketing & CMO
The SVP, Marketing & CMO reports to the Chief Customer and Revenue Officer and is accountable for driving Equinix's growth through a compelling marketing strategy that aligns with the company’s goals. This critical executive role leads end-to-end demand generation, focusing on digital awareness, brand preference, and audience-specific outreach to achieve commercial outcomes at global scale.
The marketing leader secures brand alignment across:
- Product & Solution Marketing
- Field & Partner Marketing
- Segment Marketing
- Content & Brand
- Digital marketing efforts
The objective is to accelerate revenue growth by enabling sales through account expansion and targeting new customer segments.
This leader relahtes to regional stakeholders, business unit leaders, sales, customer care, and revenue operations, translating strategy into revenue.
The ultimate balance of skills includes:
- Exceptional ability to influence across diverse teams
- Forming deep, strategic relationships
- Effectively balancing near-term execution deadlines with long-term visions
- Driving employee engagement across a planned marketing transformation
A cultural Hallmark of the position: Empowered accountability with high standards for results.
Responsibilities
Marketing Strategy & Leadership
- Set and Drive Marketing Strategy
- Define & execute a bold, integrated marketing strategy that aligns with business priorities, accelerates growth, and positions Equinix for long-term competitive advantage.
- Execute Transformational Leadership
- Continuously evaluate performance against market trends and best practices, driving benchmarked improvements through:
- Aligning brand and messaging activities with emerging industry shifts and competitor strategies.
- Adjusting marketing investment priorities to balance near-term pain points with long-term growth objectives.
- Measure & Accountability Framework
- Establish performance targets tied to business outcomes, ensuring every marketing decision links to measurable ROI across channels.
- Align marketing expenditures to exact interplay with pipeline generation and revenue impact.
- Own & Govern Martech Stack
- Strategic guidance on all marketing technology investments, ensuring:
- Tools & integrations are future-proofed and optimized.
- Data and operations standards are consistently aligned across marketing platforms.
- Performance metrics and success frameworks are applied consistently.
- Strategic guidance on all marketing technology investments, ensuring:
- Maintain Full Marketing Budget Accountability
- Direct allocation and oversight of budgets across channels, programs, and technology investments to ensure optimal spend-to-scalable impact.
- Continuously evaluate performance against market trends and best practices, driving benchmarked improvements through:
- Drive Automation & Analytics
- Identify processes for streamlining automation and AI applications, to:
- Increase operational efficiencies.
- Enhance scalability.
- Reduce touchpoints for improved customer experience.
- Identify processes for streamlining automation and AI applications, to:
- Employee Engagement & Team Culture
- Aligned teams towards a unified vision and visionary story for marketing innovation.
- Shape a collaborative, high-performing culture focused on excellence.
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Brand Transformation
-
Lead Comprehensive Brand Repositioning
- Elevate perception of Equinix as **the premier global digital infrastructure platform at the heart of:
- AI, hybrid multi-cloud, and interconnection transformation.
- Develop differentiated, CIO/CTO/CDO targeted narratives rooted in Empowering the enterprise decision-makers.
- Elevate perception of Equinix as **the premier global digital infrastructure platform at the heart of:
-
Drive Brand Awareness & Preference
- Shift brand perception from "known for colocation" to "known for powering the AI economy."
- Content & Industry Thought Leadership
- Construct a holistic marketing content engine, setting:
- A discourse agenda on digital infrastructure smarts, AI readiness, and novel interconnection approaches.
- Internal momentum toward recognizing Equinix as an industry embedded third-platform catalyst.
- Customer Lifecycle Strategy
- Oversee the customer journey experience, focusing on:
- Deepening engagement through retention/expansion initiatives.
- Cultivating brand loyalty across phases.
- Oversee the customer journey experience, focusing on:
- Construct a holistic marketing content engine, setting:
-
[Representation / Keynotes / Media Engagement]
- Serve as Equinix’s industry spokesperson, shaping awareness through:
- Major keynote engagements.
- High-profile industry forums.
- Trusted contributor media columns, media slots, and panels on AI, technology infrastructure evolution.
- Provide personalized insights that elevate discussion around strategic emerging technologies.
- Serve as Equinix’s industry spokesperson, shaping awareness through:
-
- Steward Equinix’s partnerships with top-tier Gartner, IDC, Forrester, to:
- Ensure strategic positioning in benchmarking research and strategic reports.
- Align executive storytelling with discerning market intelligence.
- Steward Equinix’s partnerships with top-tier Gartner, IDC, Forrester, to:
-
[Executive Communications & PR]
- Oversee pr strategies, intern campaigns, stakeholder influence engagements to amplify brand and job opportunities.
-
[Competitive Voice]
- Solidify Equinix’s differentiation across:
- Sales enablement assets.
- Analyst briefings.
- All external-facing engagements.
- Ensure crisis communication resilience aligned with evolving issues of significance.
- Solidify Equinix’s differentiation across:
Demand Generation & Pipeline Design
- Integrated Demand Generation Strategy
- Orchestralise multi-channel demand run (digital web, SEO/SEM, email, social, ABM, display, field-based) aligning to strategic targets.
- [Pipeline Accountability]
- Measure marketing's contribution to pipeline quality (account engagement, lifestyle to growth conversion rates), ensure alignments far beyond standard metrics such as lead quantity.
- [Enterprise ABM Programs]
- Design and execute hyper-personalized, fact-founded campaigns, tailored to optimize engagement cycles for strategic multi-year accounts.
- [Demand Data + Technology]
- Collaborate with Sales to align lead flow generation to:
- Capacity planning parameters of target coverage regions.
- Terraclaim sales priorities.
- Collaborate with Sales to align lead flow generation to:
Leadership Characteristics
Knowledge & Experience
- Substantial, client-vested track record demonstrating exceptional capability in leading physical/brand/product marketing organizations.
- Proven experience of leading global teams with robust track record.
Specialized Experiences Recap:
- Proactively scaled digital services/SaaS marketing frameworks
- Marketing across broad segments, jurisdictionally spanning enterprise-scale tech, cloud, and infrastructure.
- Leveraged automarketing tools, analytical platforms enhancing synergy for multi-staged interaction richness-nutrient funnel providing actionable data of "fit for transformation purposes".
- Focused pipeline acceleration on strategies beyond conversion metrics.
- Cultivated customer expansion retention ecosystems robust fueling market expansion to relevant stakeholders.
- Engaging developers and retainers via content, community-building, and technical resources outreach.
- Familiarity and expertise in: AI advancement, sustainability effective marketing-messaging. leveraging innovative newsletter-marketing campaigns.
- Demonstrated assured ability to define market pursuits, crafting campaigns for sales & marketing.
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Skills & Attributes
- Outstanding relationship-building then-leveraging as catalysts for disparate teams synchronizing for customer impact.
- Balancing intense present execution pressure with long-term strategic perspectives, maintaining pragmatic steadiness.
- Inspiring rivals through internal and external alignment inspired feasibility, altering behavior journeys across broad communities.
- Exceptional Quintile Performance SAP: Remain committed cross-route strategies. Emphasize clear performance standards; deliver consensus plans, diligent action takeatics and team accountability?
Targeted Compensation
Location: United States Annual Base Salary Range: $328,000 - $492,000
Notes
This range reflects new hiring pay for the full-time as it stands at time of publication. Potential variation in alignment to new site localization updates.
Employer Benefits
Equinix acknowledges employees are integral to broadening our shared values: competitive, inclusive, sustainable, linked, efficient.
Catering beyond professional retention, benefits favor personal wellbeing, enriched competitive:
United States
- Insurance:
- Health, disability, and supplementary policies for employees and eligible families.
- Retirement Support:
- Pension/RSA arrangement to weigh future financial securityopic$450 Feng Shui.
- Paid Holiday (PTO) quiditas
- Accruing PTO and provisioned hours of cared-for work-life balance.
Canada
- Insurance & Voluntary Benefits:
- Healthcare compliments provincial coverage; life, disability, and optional benefits tailorability.
- Retirement Plans
- Personalized contributions to:
- Defined Benefits (DCPP).
- Group Retirement Savings Plan - (RRSP), and TfSP.
- Personalized contributions to:
- Vacation & Paid Holidays Integrity
- Equitably factoring rest into operational realities.
Join our family by joining #AtEquinix.
Equinix Committing to DEI: Equinix is a diverse employer and fixed supporter of affirmative action (U.S. operations). All applicants short-level-checked under legal race, religion, ancestry and beyond.
Privacy Notice: All candidate information is applied to career opportunistic profiles.
Strengthening Philosophy: At Equinix, the journey matters. Loyalty deserves energizing benefits – helping you thrive together. Standout, come on board – your work reflects our entire story forward journey.
Equal Employment Opportunity Disclosure:
Equinix writes diversity as vital to business. We enforce a strict adherence to equal opportunity for all regardless of factors like gender identity, protectable attributes.
Verification Standards: Within American confines, Equinix adheres to E-Verify processes as oblige examinative measures. Additional Information Regarding Rights & responsibilities
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