Equinix
SVP, Marketing & CMO
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SVP, Marketing & CMO
SVP, Marketing & CMO - Job Description
About Equinix
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable innovations that enrich our work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.
Job Summary
The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives. This critical executive role leads the end-to-end go-to-market demand generation strategy encompassing:
- Digital awareness and demand
- Brand awareness and preference
to achieve commercial outcomes at scale. Additionally, this role leads:
- Product and Solution Marketing
- Field and Partner Marketing
- Segment Marketing
- Content
- Brand
- Digital
This leader drives revenue growth through marketing-enabled sales, targeting account expansion and new segments.
uario collaboration with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue. They bring exceptional ability to influence disparate teams, cultivate deep relationships, and balance near-term execution pressures with long-term strategic goals, inspiring transformation while ensuring rigorous accountability for results.
Responsibilities
Marketing Strategy and Leadership
- Set and drive marketing strategy: Define and execute a bold, integrated marketing strategy aligned to business priorities that accelerates growth and positions the organization for long-term competitive advantage.
- Transformational leadership: Constantly assess and align relative performance of the function with external emerging best practices.
- Enhance marketing performance: Set performance targets aligned with business outcomes, with explicit ROI accountability across all marketing investments.
- Own and govern the martech stack: Maintain strategic oversight of the full marketing technology ecosystem, ensuring tools, platforms, and integrations are fit for purpose, efficiently utilized, and aligned with operational standards.
- Allocate the full marketing budget: Address ROI rigorously, ensuring spend directly connects with pipeline and revenue outcomes.
- Drive automation and analytics: Enhance processes using AI or streamlined systems to empower customers and enable competitive advantage.
- Employee engagement & team culture: Motivate staff around a shared vision and change narrative aligned to the marketing transformation, fostering a collaborative culture.
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Brand Transformation
- Lead comprehensive brand repositioning: Shift from a colocation provider to a preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection.
- Craft differentiated narratives for CIOs, CTOs, CDOs, and infrastructure decision-makers at the world’s largest enterprises.
- Drive brand awareness and preference: Transition perception from "known for colocation" to "known for powering the AI economy"".
- Build thought leadership: Shape industry conversations around digital infrastructure, AI readiness, and interconnection.
- Own customer lifecycle marketing: Execute programs deepening engagement, retention, and expansion while fostering loyalty across the customer journey.
External Spokesperson & Industry Voice
- Represent Equinix externally: Speak on keynote stages and industry events as a trusted authority on digital infrastructure and AI.
- Manage analyst relations with Gartner, IDC, Forrester, ensuring favorable company positioning in evaluations.
- Lead communications campaigns: Engage media and influencers, vastly influencing industry priorities.
- Own competitive positioning: Articulate differentiation consistently across analyst briefings and sales enablement assets.
- Manage crisis comms: Company stance and external issue responses (with investor relations scope-excluded).
Demand Generation and Pipeline
- Design and execute demand gen programs: Integrate digital channels (web, SEO/SEM, email, social, ABM, display) and field marketing.
- Contribute to pipeline targets: Measure pipeline creation, influence, and conversion across funnel stages (not just MQLs).
- Build enterprise ABM programs: Craft personalized, multi-touch campaigns targeting strategic accounts and their complex sales cycles.
- Align marketing and sales: Align investment and lead flow with sales capacity models and territory priorities for scalable impact.
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Leadership Characteristics
Knowledge & Experience
Requires a proven track record in:
- Leading digital/brand/product marketing organizations globally.
- Marketing digital services and SaaS at scale.
- Engaging diverse customer segments including:
- Network & mobile providers.
- Cloud and IT services companies.
- Content providers & financial services.
Experience leveraging modern B2B tools, such as:
- ABM and hyper-personalization.
- Micro-experimentation for digital journey enhancement.
Essential experience in:
- Pipeline acceleration and customer retention/expansion.
- Developer- and user practitioner engagement strategy.
- Sustainability marketing or aligned messaging techniques.
Skills & Attributes
- Exceptional influence: Unify disparate teams to drive customer-centric outcomes.
- Balanced focus: Capitalize on short-term goals while advancing long-term objectives.
- Transformation mindset: Motivate, strategize, work decisively, and drive behavioral change.
- Execution-driven: Establish performance standards, follow-through, hold teams accountable.
Compensation & Benefits
Target Pay Range (Annual)
- United States: $328,000 - $492,000 USD
- Excludes bonus, equity, or benefits.
Global Benefits
United States
- Insurance: Health, life, disability, and voluntary plans.
- Retirement: Equinix-sponsored plans for retirement savings.
- Paid Time Off and holidays.
Canada
- Insurance: Family-oriented health, life, disability, and supplementary benefit programs.
- Retirement saving plans: DCPP, Group RRSP, TFSA.
- Vacation & Paid Holidays.
Equinix offers an Employee Assistance Program and emphasizes values-driven benefits encompassing:
- Competitive pay.
- An equitable, inclusive approach.
- Sustainable and connected environments.
Equity & Inclusion
Equinix commits to an open employment process, ensuring accessibility for individuals with disabilities or requiring accommodations.
Equal opportunity and affirmative action employer—no consideration based on race, color, religion, gender, sexual orientation, age, disability, veteran, or other protected status.
AI technology is utilized in the hiring process. [Learn more](urgent linkage for future addition).
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