The Alliance
Sync & Licensing Sales Executive
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Job Title: Sync & Licensing Sales Executive
Location: UK-based, working from home, with regular meetings and industry events expected each week, largely in London.
Engagement: Initial 6-month freelance / consultancy engagement, part-time - 3 days per week, with flexibility to spread hours across 5 days.
Fee: Competitive fee, dependent on experience, plus uncapped commission.
About the Alliance
The Independent Production Music Alliance is a collective of high-quality independent production music libraries working together to offer clients a broader, smarter and more competitive way to source music. Together, we represent 40 labels, more than 3,683 albums and tens of thousands of unique tracks, supported by AI similarity search and a constantly updated range of curated themed playlists. Each member library brings its own strengths, specialist genres and market knowledge, allowing the Alliance to compete at a scale and level of service that would be difficult to achieve individually, but collectively can stand head-to-head with the majors, offering a refreshing and compelling alternative.
We provide premium production music for TV, film, advertising, branded content and digital media. As our catalogue and client base continue to grow, we are looking for a driven sales professional to help place our music in more productions, campaigns and creative projects across the UK and EMEA.
The Role
We are looking for a tenacious, creative and commercially minded Sync & Licensing Sales Executive to pitch the Alliance catalogue to music supervisors, producers, editors, advertising agencies and content creators.
You will be responsible for generating new business, developing existing client relationships, responding quickly to briefs, and helping ensure our music becomes a first-choice resource for visual media clients.
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Key Responsibilities
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Proactive pitching
- Curate bespoke playlists and pitch relevant tracks to TV producers, advertising agencies, filmmakers, editors and content teams.
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Account management
- Manage and grow a portfolio of existing clients, understanding their production needs and identifying opportunities to increase usage.
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New business development
- Identify, approach and build relationships with new production companies, agencies, broadcasters, brands and content creators.
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Brief response and catalogue knowledge
- Develop a strong working knowledge of the Alliance catalogue so you can respond quickly and creatively to time-sensitive music briefs.
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Negotiation and licensing
- Prepare quotes, negotiate sync & licensing fees, and support the completion of licensing agreements.
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Reporting and forecasting
- Provide regular updates to the Alliance on sales activity, client conversations, live opportunities, expected pipeline value and forecasted income. This will include maintaining clear records of outreach, briefs, pitches, follow-ups and potential placements, as well as sharing weekly or agreed periodic reports on progress against targets, likely conversions and upcoming opportunities.
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Market insight
- Keep up to date with trends in TV, advertising, film, branded content and digital media to identify new opportunities for the Alliance.
What We Are Looking For
- Relevant experience
- At least 2 years’ experience in music licensing, production music, sync, media sales, music supervision or a related commercial role.
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Industry contacts
- Existing relationships within TV, film, advertising, production, post-production or branded content would be a strong advantage.
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Commercial drive
- A results-focused approach with the confidence to prospect, pitch, follow up and close opportunities. Extremely tenacious, proactive, resilient self-starter who can be self-motivated to succeed.
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Music knowledge
- Broad musical taste and a strong understanding of how music supports storytelling, branding and visual media.
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Communication skills
- Excellent written and verbal communication skills, with the ability to build rapport quickly by email, phone, video call and in person, while maintaining excellent client service skills.
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Organisation
- The ability to manage multiple briefs, clients and follow-ups simultaneously, often under tight deadlines.
Engagement Details
- Competitive fee, dependent on experience.
- Uncapped commission structure.
- Initial 6-month freelance / consultancy engagement.
- Part-time arrangement of 3 days per week, with flexibility to spread hours across 5 days.
- Remote working, with regular attendance expected at meetings and industry events, largely in London.
- Regular industry networking opportunities.
- The opportunity to work with a distinctive collective of independent music libraries and a large, high-quality catalogue.
How to Apply
Please send your CV and a brief cover letter to hello@thealliancemusic.com.
In your cover letter, please tell us about three sync placements, campaigns or music uses in visual media that you admire, and briefly explain why they work so well.
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