Synthesis
Synthesis EMEA Culture Strategist (Spanish Speaking)
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As a Culture Strategist
You will need to be a builder, working closely with the team to deepen relationships with EMEA based clients (UK, EU & Middle East) and grow our presence in the region.
Day to day, the role will be anchored in project delivery, growing client partnerships and building team culture. You will have a hand in boldly stretching our technical and creative outputs to ensure that Synthesis thinking, workflows and technology is ahead of the curve, differentiated from the competition and delivering strongly to the sharpest insights and marketing professionals in the region.
CORE SKILLS FOR THIS ROLE
- Spanish cultural fluency. You bring a deep understanding of cultural shifts and how they are shaping consumer expectations, category dynamics, and brand behavior. You know Spain and/or Hispanic LatAm markets inside out and will be comfortable pulling apart cultural nuances across these geos.
- Able to turn data complexity into a clear point of view. You're comfortable working with complex data sets. You are able to connect seemingly disparate signals and turn them into a clear point of view that helps clients make confident decisions about where to play and how to win.
- A trusted strategic partner, not just a project manager. You will build deep fluency in each client's business, ambitions, and competitive reality enabling you to lead projects end-to-end and provide recommendations that are not only culturally relevant but commercially impactful.
- A confident facilitator and presenter, capable of leading senior stakeholders through complex conversations with clarity and conviction. You are comfortable commanding a room, adapting in real time, and bringing diverse perspectives together to drive meaningful outcomes.
- Start up mentality and a love of business development. You get a thrill from winning projects, writing proposals, pitching, and chasing down new leads to grow clients across the business.
- Making people around you better. You're generous with what you know and support others in their development so our overall work is continuously getting sharper.
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ABOUT WORKING HERE
We are a diverse team, we value creativity, ‘plussing’ and teamwork. To help create this environment we offer a flexible working and supportive environment. This includes the following benefits:
- Starting salary for this position is in the range of GBP £ 50-60k commensurate with experience.
- Profit share bonus scheme.
- Flexible working hours.
- 25 days paid vacation per annum + public holidays + whole company wellness week between Christmas and New Year.
- Health & wellness cash allowance.
- 12 weeks paid maternity leave or 4 weeks paid paternity leave.
- Pension & retirement scheme.
The office. We have a private space in a cosy co-working space right beside Blackfriars Bridge in central London.
SYNTHESIS IS A CREATIVE DATA CONSULTANCY
We help future proof business by making sense of the world’s data.
We partner with industry leaders like Netflix, Nike, PepsiCo and Airbnb, to define their audiences and how their needs will evolve over the short and long term.
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We do this through Human Centred Data Science. Our team brings together diverse specialists from computer science, digital anthropology and engineering, digital forensics, script writing and humanities.
WHY SYNTHESIS?
Since our launch in 2017, we’ve been reimagining the world of marketing and strategy. Building deep global partnerships in entertainment, travel, F&B and beauty categories.
We answer complex, future facing questions by detecting early signals of change and surfacing opportunities to win with new audiences. Our specialised solutions are rooted in culture and tested in data science to give our partners the confidence to act.
Our Culture team helps brands turn cultural insight into growth. Our work informs strong brand foundations, defines distinctive positioning territories, identifies innovation opportunities, and culturally relevant creative expressions and activations.
Example challenges we’ve worked on recently include:
- Helping a World Cup sponsor identify the cultural narratives most likely to amplify creative effectiveness and tournament activation.
- Uncovering culturally rooted functional needs to inform innovation strategy for a leading food and beverage brand.
- Exploring the changing role of family in modern society to shape culturally resonant, human-centred positioning for a technology platform.
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