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Technical Content Marketing -Robotics
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Technical Content Marketing -Robotics
Remote in UK
About the Role
We are looking for a Technical Content Marketing Specialist to create high-quality content for the robotics, drone (UAV), automation, and industrial technology sectors. You will work closely with engineering, product, and commercial teams to transform complex technical concepts into clear, engaging content that supports marketing, product understanding, and lead generation. This is a highly autonomous role with the opportunity to shape content strategy across multiple digital channels.
Key Responsibilities
Content Creation
- Create technical and marketing content including blogs, case studies, whitepapers, landing pages, website content, reports, and user guides.
- Translate complex engineering and product information into compelling content for both technical and non-technical audiences.
- Develop SEO-focused content to increase visibility, engagement, and lead generation.
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Digital Marketing & Product Communication
- Create content for websites, social media, campaigns, webinars, and product launches.
- Maintain and update website content using WordPress or Webflow.
- Collaborate with engineering, product, and commercial teams to communicate product value to B2B audiences.
Content Performance & Optimization
- Monitor content performance using analytics tools such as GA4.
- Continuously improve content based on SEO best practices, user behaviour, and performance data.
Nice to Have
- Experience creating visuals, infographics, or product graphics using Canva or Figma.
- Ability to script, storyboard, or edit short-form product demo videos.
Requirements
- 5+ years of experience in technical content creation with a strong marketing focus.
- Experience within robotics, drones (UAV), automation, industrial technology, engineering products, or related technical sectors.
- Strong ability to explain complex technical concepts in a clear and engaging way.
- Experience with SEO content, digital marketing, and B2B communication.
- Familiarity with WordPress and/or Webflow.
- Native-level English.
- Comfortable working independently in a fast-moving, high-autonomy environment.
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Preferred Background
- Understanding of robotics systems, UAVs, sensors, automation software, industrial equipment, or hardware products.
- Experience writing for engineers, operators, and industrial decision-makers.
- Knowledge of technical product marketing and solution-based storytelling.
Occasional business travel may be required.
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