World Wide Technology
Technical Copywriter and Enablement Specialist
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Job Title: Technical Copywriter and Enablement Specialist
Reports to: Director of Strategic Initiatives
Location: London / onsite 2 days a week
Full time
This role sits at the heart of WWT's Go-To-Market function, responsible for producing the sales collateral, pursuit assets, and GTM messaging that help our commercial teams engage customers, differentiate our propositions, and accelerate pipeline.
You will work closely with sales leads, pre-sales architects, and GTM strategists to understand what the business is taking to market and translate it into sharp, credible content that works in the room; whether that's a proposal in a competitive pursuit, an executive briefing for a C-suite engagement, or a business value narrative anchored to a specific sales campaign play.
This role goes beyond content production. You'll think creatively about how sales teams actually consume and use enablement material; designing formats, delivery mechanisms, and engagement approaches that drive real adoption, not just asset awareness.
This is a role for someone who combines strong technical literacy with genuine writing craft, and who thrives on turning complex ideas into tools that give great salespeople an edge.
Key Responsibilities
Sales Enablement & Pursuit Support
- Develop pursuit-specific collateral aligned to WWT's active GTM campaigns, including topics around AI infrastructure, network modernisation, security, cloud and sustainability.
- Build and maintain business value accelerator brochures that translate technical differentiation into compelling sales narratives.
- Produce battle cards, one-pagers, and proposal frameworks that give sales teams a clear edge in competitive situations.
- Partner with account teams and pre-sales architects to understand deal context and tailor assets accordingly.
- Support the development of executive-facing materials for C-suite engagements, including capability narratives and briefing documents.
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Enablement Design & Adoption
- Think beyond the asset, consider how content is packaged, surfaced, and consumed by sales teams in the flow of their day.
- Design enablement experiences that make it easy for salespeople to find, understand, and apply the right content at the right moment in a deal cycle.
- Develop creative formats; from digestible campaign playbooks to structured onboarding content, that reduce time-to-confidence for new and existing team members.
- Track how enablement materials are being used, gather field feedback, and iterate based on what's actually landing.
- Own the development and ongoing management of a central, well-organised library of sales tools; building something teams can navigate instinctively and trust completely.
Technical Copywriting & GTM Messaging
- Write clearly and compellingly across multiple formats; long and short, strategic and tactical, always with a defined objective.
- Translate complex AI, cloud, infrastructure, and networking concepts into accessible language without losing technical credibility.
- Develop and maintain GTM messaging aligned to WWT's Via55 messaging house, ensuring consistency from executive narrative through to campaign-level plays.
- Review and sharpen copy produced by others, contributing to a consistently high quality bar across the team.
Collaboration & Ways of Working
- Work across a matrixed organisation, partnering with sales, pre-sales, engineering, marketing, and partner teams to produce aligned, well-positioned assets.
- Operate with pace and adaptability, prioritising effectively, responding quickly to shifting needs, and delivering to deadlines without compromising quality.
- Contribute to the ongoing evolution of WWT's GTM messaging and enablement approach as market conditions and strategic priorities develop.
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About You
You don't need to be a network engineer or an AI expert - but you need to be someone who can engage credibly with people who are, ask the right questions, and translate what you learn into content that resonates with buyers. You understand that a CTO and a CFO have different priorities. You have a working knowledge of the AI and infrastructure landscape. And you know that an enablement programme only works if the people it's designed for actually use it.
Essential
- Proven background in technical copywriting, content strategy, or sales enablement within a technology company, systems integrator, or enterprise software environment.
- Portfolio of sales and GTM collateral - pursuit assets, battle cards, one-pagers, executive briefing documents, or proposal narratives.
- Experience thinking about enablement delivery and adoption - not just content creation, but how material is structured, surfaced, and used by sales teams.
- Ability to write for multiple audiences, from board-level executives to technically-minded sales and pre-sales teams.
- Solid working knowledge of the AI, cloud, and infrastructure landscape.
- Outstanding written English with a direct, purposeful style.
- Collaborative and adaptable, with the ability to work with subject-matter experts, incorporate feedback, and deliver at pace.
Desirable
- Direct experience working within or alongside a B2B technology sales team.
- Familiarity with GTM frameworks, solution selling, or value-based selling methodologies.
- Experience designing enablement programmes, campaign playbooks and pursuit collateral that drove measurable sales adoption.
- Exposure to Service Provider, NeoCloud, or enterprise technology customer segments.
- Experience developing ROI-led or business value collateral.
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