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Technical Sales Manager
Technical Sales Manager – Automation & Engineered Solutions
OAL is seeking an experienced, commercially driven Technical Sales Manager to lead business growth across our automation and engineered solutions portfolio.
This role involves working closely with the Commercial Director and broader commercial team, taking ownership of a national sales territory. Responsibilities span the full sales lifecycle, from business development, customer engagement, negotiation, to contract closure.
We’re looking for a confident and credible sales professional with:
- Experience selling capital equipment, engineered solutions, or technical products in a complex B2B environment
- Commercial acumen, self-sufficiency, and strategic/operational adaptability
OAL specialises in automating food production, delivering innovative technology solutions that: ✔ Enhance efficiency ✔ Ensure compliance ✔ Support digital transformation
As Technical Sales Manager, you’ll collaborate with customers to identify operational and commercial value-adding opportunities, designing customised solutions. While prior experience in food manufacturing, automation, or industrial technology is advantageous, applicants with successful records in selling capital equipment or technical solutions across sectors are welcome.
Key Responsibilities
Business Development & Relationships
- Identify and secure new national business opportunities
- Manage the full sales cycle, from lead generation to contract completion
- Embed strong relationships with customers and decision-makers
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Technical & Commercially Astute Solutions
- Align customer requirements with viable technical proposals
- Prepare and defend proposals, quotes, and contracts
- Negotiate pricing, terms and strategic partnerships
Account Management & Strategic Leadership
- Maintain accurate sales pipeline visibility, forecasts, and customer records
- Partner with technical-operational teams to ensure project delivery
- Stay informed on market trends and competitor activity
- Represent OAL professionally at customer meetings, site visits, and industry events
Performance & Growth Delivery
- Meet and exceed sales targets and performance objectives
What We Are Looking For
- B2B sales prowess with success selling capital equipment or technical solutions
- Proven track record in:
- Winning new business within technical/industrial environments
- Managing complex sales cycles and multi-stakeholder accounts
- Negotiating long-term customer agreements or strategic partnerships
- Commercial awareness and resilience
- Exceptional interpersonal skills, prioritising client relationships
- Self-motivated, proactive, and team-focused
- Punctual and reliable for travel (driving licence required for site visits, meetings, and events)
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Preferred Experience: Familiarity with selling manufacturing machinery, packaging equipment, process systems, material handling, or other capital assets.
Why Join OAL?
- Senior field sales role in a fast-growing tech-engineering business
- Work alongside innovative automation solutions that drive operational excellence
- Territory ownership with high autonomy over growth initiatives
- Collaborative, supportive working culture
- Grow alongside commercial and technical specialists
- Ongoing training and professional development
Salary & Benefits
- Competitive base salary + attractive commission
- Company car
- Hybrid model (home-based with national coverage)
- Pension scheme
- 25 days holiday (plus bank holidays)
- Career development investment
About OAL
OAL automates food production through integration and digital innovation. Based in Peterborough, we’re a market-leading family business in:
- Digital transformation solutions
- Label and date-code verification
- Robotics and powder-weighing systems
We’re a growing SME with ample potential for high-performing sales professionals thirsty for their next challenge—especially those with experience selling capital equipment or technical solutions.
Apply today if you’re eager to hit the ground running in a tech-driven sales role!
(Driving licence required for role)
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