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Technical Sales Manager
for OAL – Automation Specialists to the Food Industry
OAL is seeking an experienced, commercially driven Technical Sales Manager to drive growth across our automation and engineered solutions portfolio. Join our team to help food manufacturers achieve greater efficiency, compliance, and digital transformation through innovative technologies.
About the Role
Working closely with the Commercial Director and wider commercial team, you’ll lead a UK-wide sales territory, managing the entire sales lifecycle—from business development and customer engagement to negotiation and contract closure. As our Technical Sales Manager, you’ll work with key decision-makers to identify operational improvements and propose tailored solutions that deliver measurable value.
While experience in food manufacturing, automation, or industrial technology is highly beneficial, OAL values candidates with a proven track record of selling capital equipment, engineered solutions, or technical products across complex B2B environments. This role requires commercial acumen, strategic autonomy, and the ability to balance leadership and hands-on execution.
Key Responsibilities
- Driving Business Growth
- Identify, develop, and secure new business opportunities across the UK.
- Manage the entire sales cycle, from lead generation to contract completion.
- Build and maintain strong customer relationships, engaging with decision-makers at all levels.
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Solution Delivery & Commercial Execution
- Assess customer needs and propose commercially viable technical solutions.
- Prepare and present proposals, quotations, and contracts tailored to client requirements.
- Negotiate pricing, terms, and contracts to maximise value for both parties.
- Monitor sales forecasts, pipeline activity, and customer records for accuracy.
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Collaboration & Market Leadership
- Work closely with technical and operational teams to ensure smooth project delivery.
- Stay ahead of market trends, competitor activity, and growth opportunities.
- Represent OAL professionally at customer visits, industry events, and meetings.
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Performance & Target Achievement
- Exceed agreed sales targets and meet performance objectives.
- Proactively identify strategic partnerships and long-term customer agreements.
Requirements & Qualities
We’re looking for a motivated, results-driven professional with:
✅ Proven B2B sales experience, preferably in technical or industrial sectors. ✅ Strong track record in selling capital equipment, engineered solutions, or complex technical products. ✅ Ability to win new business, manage multi-stakeholder sales cycles, and develop strategic customer relationships. ✅ Confidence in negotiation, commercial awareness, and ability to operate autonomously. ✅ Exceptional communication and relationship-building skills. ✅ Self-motivated, proactive mindset, and resilience to thrive in a fast-paced environment.
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Preferred (but not essential): Experience selling manufacturing machinery, packaging/process equipment, material handling systems, or industrial technology.
⚠️ Driving licence is a requirement for customer visits, meetings, and industry engagement.
Why Join OAL?
- Senior field sales role in a growing technology/engineering business.
- Work with cutting-edge automation solutions for the food sector.
- High level of autonomy over your sales territory with full ownership.
- Supportive, collaborative culture and team of experienced professionals.
- Access to ongoing training and professional development.
Competitive base salary + performance bonus Company car included Hybrid home-based role with national coverage Pension scheme + 25+ days holiday (including bank holidays)
About Us
OAL is a market-leading family business specialising in food automation and system integration. Based in Peterborough, we excel in digital transformation, label(date code verification), and robotic powder weighing. As an SME, we pride ourselves on innovation, agility, and nurturing talent within a fast-growth environment.
If you’re a high-performing sales professional eager to make an impact in automation and industrial technology, we’d love to hear from you. Apply now to take the next step in your career!
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