Intelance
Technical SEO & Web Growth Specialist (Fractional Contractor)
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Technical SEO & Web Growth Specialist (Fractional Contractor)
Technical SEO & Web Growth Specialist – Hands-On Role
Intelance, a UK specialist consultancy operating in Enterprise Architecture, Cyber Resilience, and AI Governance, is looking for a hands-on Technical SEO & Web Growth Specialist to:
- Improve our website's search visibility, content structure, tracking, and conversion engine
- Roll up sleeves and implement fixes while also providing strategic insight
This role is for someone who can: 🔹 Navigate WordPress confidently 🔹 Leverage Elementor to enhance website elements 🔹 Solve technical SEO issues and schema implementation 🔹 Optimise page speed and Core Web Vitals 🔹 Set up analytics (Google Analytics 4 & Search Console) and conversion tracking 🔹 Support content research and conversion rate optimisation (CRO) 🔹 Transform technical expertise into inbound enquiry growth
Key Responsibilities
You’ll be juggling execution and strategy across these core areas:
1. Technical SEO & Website Optimisation
- Conduct technical SEO audits, documenting and implementing fixes in real time
- Audit and improve crawlability, indexation, sitemaps, robots.txt, redirects, canonical tags, and internal linking structure
- Review and enhance page speed, mobile usability, and image optimisation (aiming for Core Web Vitals compliance)
- Monitor and refine Google Search Console performance with targeted fixes
- Set up or improve GA4 and conversion tracking, ensuring lead source accuracy
2. Schema Markup & Structured Data
- Implement, validate, and update schema types (Organisation, Service, Article, FAQ, Breadcrumb, Person)
- Ensure schema aligns with service offerings (e.g., Cyber Essentials, ISO 27001, AI Governance, and Enterprise Architecture)
3. WordPress & DTC Strategy
- Build and redesign service pages, landing pages, and article templates using Elementor and WordPress
- Align page structure with search intent, keyword research, and conversion goals
- Improve metadata, headings, and clean content formatting for both SEO and user readability
4. Content Curation & Growth
- Support keyword research, search-intent analysis, and competitor reviews
- Assist in creating content briefs and drafting articles where gaps are identified
- Provide clear, high-value service pages that:
- Explain Cyber Essentials/Cyber Essentials Plus
- Highlight ISO 27001, AI Governance, and Enterprise Architecture consultancy services
- Collaborate on workflows for actionable improvement reports
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5. Conversion & User Experience
- Optimise copywriting, CTAs, enquiry prompts, and FAQ sections to improve conversions
- Elevate visual clarity, hierarchy, and responsive layouts for stronger UX
- Set up/improve website forms, CRM tracking, and lead source attribution
- Craft monthly progress reports outlining changes, measurable improvements, and next steps
6. Collaboration with the Founder
- Translate specialist consulting expertise into practical, clear website content that builds trust and drives enquiries
- Present improvements as SMART, actionable priorities rather than theory
Direct Outcome?
🎯 Simpler discovery → Lowers barriers to contact for prospects. 👍 Higher trust → Credibility through well-structured, relevant substance. 📞 More enquiries → Directly achieved through stronger conversion paths.
What You’ll Bring
Must-Haves
- Hands-on mindset – No frontloading 100% of effort into strategy; expect to:
- Roll up the sleeves and implement fixes (no "I’ll recommend it but not build it")
- Log into WordPress/Elementor with confidence
- Work with Google Search Console/GA4 as a daily tool
- Prove improvement by output, not just access to tools
- Proven B2B/consulting experience:
- Working with cyber security, compliance, AI governance, SaaS, or technology websites preferred
- Experience in industries like professional services, tech consultancy, or risk management
- Partial or full ownership of execution:
- Prioritise shipping fixes and tuning performance vs. waiting for buy-in
- Operate autonomously — minimal oversight required
High-Value Skills
- Technical SEO: Site audits → report fixes (e.g., robots.txt tweaks, redirect chains resolved)
- WordPress/ Elementor proficiency: Experiments in page layouts, $vendessä UX tweaks
- Schema mastery: Actual implementations (e.g., [Service/AI Schema schema.org/jsonld])
- GA4/Search Console optimisation: Tracking roadmaps, event tracking setup, performance analysis
- Page speed/cor entrepreneurial Legacy: Tools like WebPageTest, Pagespeed Insights, and Lighthouse audits
- CRO and copywriting: A/B test experimentation or campaigns (e.g., CTA button changes increasing leads by 20%)
- CRM/form growth: Manifests as Salesforce, HubSpot, or custom LMS integrations for lead scoring
Soft Skills
- Clear, bold editorial voice: Can destroy generic content and rewrite it without overdoing
- Attention to detail: Spots superfluous or misaligned internal links, typos in metadata
- Taste for UX: Judges page readability/spacing (e.g., Avoids wall-of-text in service proposals)
- Curiosity: Dives into technical documentation to influence site improvements
- Courage: Removes churn, unclear pathways and advocates for simpler designs
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Red Flags
This role is not for: ❌ Applicants whose primary expertise is in SEO social media / community management (not execution-driven technical SEO) ❌ Those who hand off fixes by default ("Developer needed!") ❌ Generating generic lists or over-relying on AI-first drafting ❌ Promising quick rankings through spins and shady shortcuts (instead, demonstrate cor abmarks shown on evolution SEO strategy progeny) ❌ Expecting a full-time developer to babysit small edits
What Intelance Offers
Working With Us
- Flexibility:
- remote or hybrid working possible
- two days/week fractional contract commence (90-day start with 30-day review for continuation)
- Access & Trust:
- Direct relationship with the founder (no layers in decision-making)
- High-trust culture for those capable of autonomous execution
- Impact:
- Shape the digital growth engine of a B2B cyber and compliance consultancy
- Work on high-value projects (cyber resilience, AI governance, digital structure)
As a Contractor
- Focus on impact:
- Clear 90-day delivery plan with prioritised, executable improvement targets
- Turning expert knowledge into client-influencing content
- No bureaucratic hurdles:
- Unblocked workflow → produce results
How to Apply
Send your CV/resume + portfolio/actionable examples of the work requested:
✅ Technical SEO fixes (screenshots of before/after improvements) ✅ Your WordPress/Elementor builds pages you’ve built or optimised ✅ Schema markup work (json-ld or configured element examples) ✅ Search Console/GA4 improvements (implementation anecdotes or metrics) ✅ Core Web Vitals and page speed work (before/after optimisations) ✅ B2B landing pages you’ve disrupted and improved ✅ Long-form content briefs with original structures you’ve executed
Note: If your examples use fictional or redacting company data, rest assured — Intelance will still reciprocate on serious applications.
Intelance is up for a few months of deep dive—will you focus with us? 🚀
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