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Company Description
SO-Trak LTD delivers telematics and asset tracking solutions built on over 15 years of industry experience and development. The company focuses on helping customers secure, monitor, and maximize the value of their machinery and vehicle data. Its rugged, compact hardware can be installed on a wide range of equipment, from large construction vehicles to smaller compact machinery, providing live location visibility and immobilization features to prevent unauthorized use and theft. With the UK construction industry facing significant losses from plant theft, SO-Trak’s customer-centric solutions aim to give organizations greater control over their fleets, improve productivity, and protect assets. The team, led by Managing Director Ben Booker, emphasizes thought leadership and software-driven innovation to meet evolving industry needs.
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Role Description
The Telemarketing Representative is a full-time, on-site role based in Wetherby. In this position, the team member will:
- Make outbound calls to prospective and existing customers to introduce SO-Trak’s solutions, qualify leads, and schedule follow-up meetings or demonstrations for the sales team.
- Answer inbound inquiries, providing clear information about products and services, and maintaining accurate records of all interactions in CRM systems.
- Follow call scripts where appropriate.
- Update contact details.
- Gather customer feedback.
- Support campaigns targeted at reducing plant theft and optimizing fleet performance.
- Collaborate with sales and customer support colleagues to ensure a smooth handover of leads and consistent customer experience.
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Qualifications
- Strong Customer Service and Customer Support skills to handle inquiries and build positive, long-term relationships.
- Excellent Phone Etiquette and Communication skills to conduct professional, clear, and engaging conversations.
- Sales skills to identify opportunities, qualify leads, and support conversion of prospects into customers.
- Basic computer literacy and experience using CRM or call-tracking software are beneficial.
- Ability to work in an on-site team environment in Wetherby, with reliability, time management, and attention to detail.
- Previous telemarketing, inside sales, or call center experience is an advantage but not strictly required.
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