Lawsons (Whetstone) Ltd
Telesales

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Lawsons Letchworth is welcoming applications for a new Telesales role
As part of the UK’s leading independent supplier of fencing, timber and building materials, you will play a key role in driving customer engagement and supporting branch sales through professional, proactive phone-based selling and excellent customer service.
Telesales – Letchworth
Join the Letchworth branch as a valued member of our telesales team. In this role you will manage inbound and outbound customer calls, qualify opportunities, promote our product range, process orders accurately, and build strong customer relationships. You will work closely with branch colleagues to support commercial targets and deliver an exceptional customer experience.
Main Responsibilities
- Handle high volumes of inbound and outbound calls in a professional and courteous manner, promoting products and services to trade and retail customers.
- Qualify sales leads, identify customer needs, and convert enquiries into orders while maintaining excellent customer service standards.
- Accurately process orders, quotations and amendments using the company’s systems and ensure timely follow-up with customers and the branch sales team.
- Maintain up-to-date product knowledge and proactively suggest suitable alternatives or upsell opportunities to maximise sales.
- Record customer interactions, preferences and activity clearly in CRM or order systems to support account management and reporting.
- Work collaboratively with branch colleagues, yard staff and delivery teams to ensure smooth order fulfilment and customer satisfaction.
- Meet and review individual and team sales targets, contributing ideas to improve processes and customer outcomes.
- Adhere to all company policies and relevant compliance requirements, including data protection and health & safety guidelines.
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Essential Skills, Experience and Attributes
- Previous telesales, customer service or sales experience is essential, ideally within a builders merchants, trade supplier or similar environment.
- Excellent telephone manner with strong verbal communication skills and the ability to build rapport quickly with customers from diverse backgrounds.
- Confident in using IT systems, CRM and Microsoft Office applications; accurate data entry and attention to detail are required.
- Target-driven with a proactive, resilient approach to achieving sales and service goals.
- Good organisational skills, able to prioritise workload and manage multiple tasks in a busy branch environment.
- Team player with a positive attitude, flexible approach to duties and commitment to delivering high standards of customer service.
- Ability to learn product ranges and pricing quickly and to communicate technical information clearly to customers.
Hours, Salary and Benefits – Telesales at Lawsons Letchworth


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- Permanent, full-time role. Typical hours are Monday to Friday 07.30 - 17.00, with flexibility to cover peak periods and 1 in 2 Saturdays working 08.00 - 12.00
- Competitive salary dependent on experience
- 25 days holiday plus bank holidays and an additional celebration day.
- Access to company pension scheme, Employee Assistance Programme and online GP services.
- Comprehensive induction, ongoing training and development opportunities within Lawsons Group.
- Staff discounts and a supportive working environment with genuine opportunities for progression.
Why Join Lawsons Letchworth as a Telesales Advisor?
- Be part of a respected, long-established company with a strong local presence and commitment to customer service.
- Work within a friendly, inclusive team where your contribution is valued and development is supported.
- Play a pivotal role in helping customers source the right products for their projects while developing your sales and product knowledge.
- Enjoy access to competitive benefits and potential career progression across the Lawsons Group.
We welcome applications from all suitably qualified candidates regardless of gender, age, background or experience. If you are an enthusiastic telesales professional looking for a rewarding opportunity at Lawsons Letchworth, we would love to hear from you. #HP
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