Macfarlane Packaging
Territory Manager

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Territory Manager – M5 Corridor (Southwest region)
Join a market leader and drive your sales career forward
- Salary: Up to £40,000 per annum (negotiable on experience) + bonus/OTE, company car (or allowance) plus benefits
- Hours: 37.5 per week (Monday–Friday, 9:00am–5:00pm)
- Sector: Design & Manufacturing (Packaging Solutions)
About the Role
Join Macfarlane Packaging
At Macfarlane Packaging, we’re committed to protecting what matters—our people, our customers, and the planet. With over 75 years of leadership in the packaging sector, we offer stability, innovation, and the opportunity to grow within a dynamic, fast-paced organisation. Our culture rewards high performance and ambition, providing real potential for your personal and professional progression.
If you’re ready to take control of your career, this could be your next step.
About the Position
GW Packaging, part of the Macfarlane Group and based in Cricklade, designs and manufactures high-performance packaging solutions. As the Territory Manager, you will take ownership of a defined territory across the M5 Corridor, spanning Worcestershire to Bristol, balancing account management (~60%) with new business development (~40%).
Key details:
- Oversee a £400k annual turnover portfolio, with clear potential to double the turnover within two years.
- Combine field autonomy with a strong team support structure.
- Spend 2–3 days per week at the Cricklade site for planning, forecasting, and collaboration.
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Responsibilities
- Create and execute a structured business plan for your territory.
- Plan and prioritise sales activity to meet growth targets.
- Develop existing accounts and secure new customers to maintain a healthy pipeline.
- Proactively identify, target, and convert new opportunities.
- Build strong customer relationships through service excellence and product knowledge.
- Adopt a consultative approach, tailoring packaging solutions to each customer’s needs.
- Assess profitability, negotiate effectively, and close sales with confidence.
- Maintain comprehensive product knowledge and share team expertise.
Requirements
You will bring:
Essential:
- At least 2 years’ experience in field-based B2B sales, ideally selling tangible products.
- Proven track record of winning new business and developing existing accounts.
- Strong negotiation, communication, and presentation skills.
- A UK driving licence and willingness to travel across the Southwest region.
- Be located near the M5 Corridor (preferably between Bristol & Worcester).
- Strategically minded, able to add value by solving customer challenges.
- Self-motivated, persistent, and energetic to achieve goals independently.
- Strong organisation and report-writing skills with attention to detail.
- Commercial awareness and integrity in customer relationships.


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Beneficial (but not essential):
- Experience or interest in the packaging sector.
- Sales experience in design or manufacturing environments.
Why Choose Macfarlane?
We offer a competitive basic salary (negotiable) with performance-based bonuses, plus benefits including:
- 28 days annual leave (including bank/holidays).
- Contributory pension scheme.
- Employee Assistance Programme (wellbeing support).
- Continuous learning and development, including ISp-accredited sales training.
- Long service awards (10–40 years).
Ready for Your Next Step?
We’re looking to move quickly—apply now! All applications will be acknowledged, with local interviews in the coming weeks.
Note: The successful candidate will start in January 2026.
Macfarlane Packaging is an equal opportunities employer. Applications from all backgrounds are welcome, with adjustments made where required.
No recruitment agencies please.
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