Sherwin-Williams
Territory Sales Consultant
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Territory Sales Consultant (TSC) – Drive Sales Growth Across B&Q Stores
About the Role
The Territory Sales Consultant role presents a dynamic opportunity to drive sales growth, create demand, and expand product awareness across assigned B&Q stores. As a Sherwin-Williams Territory Sales Consultant, you’ll proactively build demand where none exists, initiate conversations that others avoid, and take full ownership of growing your assigned territory—even in uncertain conditions.
This field-based, commercially focused role covers six B&Q stores:
- Workington
- Carlisle
- Kendal
- Penrith
- Galashiels
- Barrow
Candidates must live within the designated territory. Due to travel demands, candidates based in Carlisle are ideally suited.
This role is ideal for sales professionals with retail sales, customer service, or client-facing experience who thrive on creating opportunities, influencing others, and building momentum in fast-paced environments.
What You Will Do
As a Territory Sales Consultant, your responsibilities include:
- Proactively drive demand – Identify gaps, underperformance, and untapped potential within each store to create sales opportunities without waiting for direction.
- Build lasting relationships – Develop strong connections with store associates, managers, and key stakeholders to foster product advocacy and influence in-store behaviour.
- Deliver insightful training – Conduct engaging product and sales workshops to equip store teams with the skills to sell more effectively and confidently.
- Promote our brand – Activate and advocate for Sherwin-Williams both with store teams and customers, emphasising value over price.
- Uncover sales potential – Identify cross-selling, up-selling, and merchandising opportunities to maximise revenue.
- Optimise store presence – Ensure pricing, displays, signage, and stock levels support sales and visibility.
- Execute in-store events – Plan and deliver impactful activations to boost customer engagement and conversion rates.
- Utilise CRM tools – Monitor activity, track pipelines, and prioritise growth opportunities with data-driven decisions.
- Proactively engage consumers – Seek out and initiate conversations with trade-focused customers to assess potential and build ongoing opportunities.
- Nurture emerging accounts – Secure consent and store details to cultivate high-value trade relationships.
- Maintain consistency – Ensure action across your entire territory is executed with execution and discipline.
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Core Behaviours for Success
Your success is tied to how you create momentum and adapt:
- Act decisively – Take ownership and act before conditions are perfect.
- Drive persistence – Remain resolute even when faced with resistance or doubts.
- Influence with energy – Be enthusiastic about opening new conversations and engaging others.
- Grow the Territory – Treat your role beyond maintenance to active expansion.
- Stay adaptable – Refine strategies based on feedback, results, and evolving market needs.
- Balance immediate and long-term value – Deliver quick wins while investing in sustainable customer relationships.
- Collaborate holistically – Work beyond single-store limits while partnering with Trade sales specialists to develop emerging trade accounts.
What We Are Looking For
Essential Requirements
- Experience in customer service, sales, retail, marketing, or merchandising.
- Proven ability to influence, coach, and develop others in a team setting.
- Proactive mindset – A self-starter with initiative, passion, and a keen sense of ownership and accountability.
- Confidence in ambiguity – Thrives in fast-paced, changing environments with competing priorities.
- Resilience – Demonstrates persistence and result-driven energy, building success through influence on others.
- Retail experience is highly advantageous.
- Flexibility – Willing to work a varied schedule, including:
- A minimum of 2 Saturdays/month.
- Bank holidays as required.
- Full, valid UK driving licence.
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What We Can Offer
Competitive Package
- Attractive base salary.
- Uncapped sales bonus – 10% on target potential.
- Hybrid company car (private-use allowed) + fuel card.
- Fully tax-free lunch allowance (no receipts required).
- Company pension scheme.
- Flexibility – Balances in-store demands with the option for hybrid arrangements (coordinated with territory requirements).
- Generous sick pay (continues salary during illness) and 25-day holiday entitlement.
- Career progression – Clear development framework and support for growth.
- Ongoing training and mentorship from industry specialists.
At Sherwin-Williams, Your Potential Matters
We’re more than a business—we empower our people to:
- Live life well – Through benefits, flexibility, and initiatives that enhance well-being.
- Thrive in your career – Access training, mentoring, and growth opportunities.
- Belong and connect – part of an inclusive, values-driven team, actively engaged with both our broader community and workplace community.
"Your skills, your talent, your passion make it possible. Let’s Colour Your Possibilities."
Eligibility & Commitment Statement
- Right to work – You will need to provide proof of eligibility to work in the UK.
- Equal Opportunity Employer – We welcome and value diversity. Promotion within our organisation is based solely on merit, competitiveness, skill, ability, and business needs.
Security Note: Sherwin-Williams will never request payment, financial information, or sensitive data (national ID, banking details, or date of birth) during the application process.
Ready to [create opportunities]? Apply now.
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