Westland Horticulture Ltd
Territory Sales Manager
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We are looking for an ambitious and commercially driven "Territory Sales Manager" to join our growing Pet & Wildlife division, managing and developing customer relationships across the South-West of England (Bristol, Cornwall, Devon and Gloucestershire).
Representing some of the UK's best-loved wildlife care brands, including Peckish, Nature's Feast and Gardman, you will play a key role in increasing distribution, driving sales growth and delivering exceptional in-store execution across your territory.
This is an excellent opportunity for a proactive field sales professional who enjoys building long-term customer partnerships, identifying new business opportunities and delivering measurable commercial results.
Key Responsibilities
- Develop and strengthen relationships with approximately 130 retailers, including garden centres, pet stores, country stores, farm shops and hardware retailers.
- Drive sales growth and increase distribution across Westland's Pet & Wildlife portfolio.
- Identify and secure new business opportunities within the territory.
- Create and execute territory plans focused on delivering sustainable growth.
- Develop retailer-specific promotional activity to maximise sales and return on investment.
- Achieve annual sales, distribution and new product launch targets.
- Build strong relationships with store owners, managers and key decision-makers.
- Deliver outstanding in-store execution through merchandising, POS placement and display implementation.
- Conduct product training sessions with retail teams to improve product knowledge and category performance.
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Essential Skills & Experience
- Previous field sales, territory sales or account management experience.
- Experience within the pet care, wildlife care, gardening, horticulture, DIY, FMCG or retail sectors would be advantageous.
- Strong relationship-building and customer engagement skills.
- Commercially minded with a proven track record of achieving sales targets and KPIs.
- Excellent communication and presentation skills.
- Self-motivated, organised and proactive.
- Strong planning and territory management capabilities.
- Confident delivering product demonstrations and retailer training.
- Good Microsoft Office skills.
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Essential Criteria
- You will already be based in the South-West of England - regions spanning across Bristol, Cornwall, Devon, Dorset, Gloucestershire, Somerset, and Wiltshire
- Full UK driving licence.
- Willingness to travel extensively throughout the territory.
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