Beauty Client Management

• Manage paid social and TikTok Shop activity across multiple beauty accounts, ensuring work is delivered on time and aligned with each client’s commercial objectives.
• Act as a key day-to-day contact for beauty clients, providing campaign updates, strategic recommendations, and performance insights.
• Understand each brand’s positioning, hero products, audience, and commercial priorities to shape platform strategy effectively.
• Collaborate with internal teams including account management, creative, influencer, e-commerce, and reporting teams to deliver integrated campaigns.

Content, Creative & Social Commerce

• Partner with creative teams to brief high-performing ad creatives, UGC, product demos, tutorials, and TikTok-first content for beauty audiences.
• Recommend content angles, hooks, offer messaging, and social commerce tactics that support both paid performance and TikTok Shop conversion.
• Work alongside influencer and affiliate teams to align creator content with paid amplification and TikTok Shop objectives.
• Support live shopping, creator seeding, affiliate offers, and conversion-led campaign activations where relevant.

Reporting & Performance Analysis

• Track and report on key paid social and TikTok Shop KPIs including spend, ROAS, CPA, CTR, conversion rate, revenue, GMV, AOV, and affiliate performance.
• Deliver regular performance reports with clear insights, learnings, and next-step recommendations for clients and internal stakeholders.
• Analyze campaign, product, and audience performance to identify growth opportunities and improve future strategy.
• Use data and platform insights to continuously refine targeting, creative, merchandising, and commercial performance.

Requirements

• 3+ years of experience in paid social, performance marketing, e-commerce, or social commerce.
• Proven hands-on experience managing paid social campaigns across TikTok and Meta, ideally within beauty, skincare, makeup, haircare, or wellness brands.
• Experience with TikTok Shop, including shop management, product merchandising, promotions, and growth strategy.
• Strong understanding of social commerce, direct-response creative, and performance-focused content.
• Ability to manage multiple beauty clients or campaigns in a fast-paced agency or in-house environment.
• Confident using paid social and analytics platforms to monitor campaign performance and optimize results.
• Strong commercial mindset with the ability to connect paid performance, content, and e-commerce outcomes.
• Excellent communication, organization, and stakeholder management skills.

Preferred Experience

• Agency experience working across multiple beauty or consumer brands.
• Experience with TikTok Shop affiliates, creator campaigns, and live shopping strategy.
• Knowledge of Shopify or e-commerce reporting platforms.
• Strong understanding of beauty consumer behavior and trends across social platforms.
• Experience briefing UGC and creator content for performance marketing.

What Success Looks Like

• Paid social campaigns consistently hit or improve against key performance targets.
• TikTok Shop accounts are well-managed, commercially focused, and growing in revenue.
• Beauty clients receive clear strategy, strong communication, and measurable performance improvements.
• Paid social and TikTok Shop activity work together to drive both brand growth and direct sales.
• Creative, affiliate, and commerce activity are aligned to deliver stronger results across the funnel.