Zachary Daniels
TikTok Affiliate & UGC Executive
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TikTok Affiliate & UGC Executive - Global Wellness Brand
Fully Remote
Salary - Up to £40k
Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.
The Role
As the business continues to expand, they're looking for a TikTok Affiliate & UGC Executive to take ownership of one of their fastest-growing marketing channels and help shape the future of their creator strategy.
Key Responsibilities
- Own and develop the TikTok Shop Affiliate programme, delivering strategies that drive revenue, customer acquisition, and brand awareness.
- Identify, recruit, and onboard high-performing TikTok creators and affiliates that align with the brand and target audience.
- Build and nurture long-term relationships with creators, ensuring an outstanding experience throughout every campaign.
- Plan and execute affiliate and UGC campaigns to support product launches, promotional activity, and seasonal marketing initiatives.
- Coordinate product gifting, campaign briefs, and creator communications to ensure campaigns are delivered on time and to a high standard.
- Monitor campaign performance, analyzing key metrics including affiliate sales, conversion rates, engagement, and ROI.
- Use performance insights and market trends to continually optimize creator partnerships and maximize channel growth.
- Stay ahead of TikTok Shop trends, competitor activity, and emerging opportunities within the creator economy.
- Collaborate with Marketing, Ecommerce, and Commercial teams to ensure creator activity aligns with wider business objectives.
- Take ownership of the day-to-day management and continued growth of the TikTok Affiliate programme.
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About You
- Proven experience managing TikTok Shop Affiliate programmes or creator partnerships.
- Strong understanding of TikTok Shop, UGC strategy, affiliate marketing, and social commerce.
- Experience sourcing, recruiting, and managing creator and influencer relationships.
- Highly commercial with strong analytical skills and the ability to optimize campaigns using data and performance insights.
- Excellent communication, relationship-building, and stakeholder management skills.
- Previous experience within ecommerce, consumer goods, beauty, health, wellness, or FMCG is highly desirable.
- Self-motivated and comfortable working within a fast-paced, remote-first environment.
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Why Apply
- Join one of the UK's fastest-growing digital consumer brands during an exciting phase of expansion.
- Take ownership of a high-growth social commerce channel with genuine autonomy and influence.
- Play a key role in shaping the future of the brand's TikTok Affiliate and UGC strategy.
- Work alongside a collaborative, ambitious, and internationally distributed marketing team.
- Be part of a business that embraces innovation, creativity, and entrepreneurial thinking.
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