Essential Criteria:

• An entrepreneurial mindset, happy to get stuck in, learn quickly, and help to shape how we do things as TikTok Shop develops.
• Experience of working with TikTok Shop, shoppable content, marketplace activity, or other similar eCommerce platforms.
• A strong interest in TikTok Shop from a commercial and shopping perspective (rather than purely from a social content creation perspective).
• Strong coordination skills, with the ability to keep track of moving parts across campaigns, products, creators, affiliates, and internal teams.
• An analytical, curious, and data-driven approach, with confidence in using performance insight to understand what is working and where we can improve.
• Strong communication skills and the ability to build positive working relationships with colleagues across Digital Marketing, eCommerce, and the wider business.
• A flexible and organised approach, with the ability to work in a fast-paced environment where priorities can shift quickly.

Preferred Criteria:

• Experience of the book category would be a real advantage, but isn’t essential.
• Direct TikTok Shop experience would be ideal, but we’re also open to hearing from candidates with strong eCommerce experience, for example, through Shopify or another marketplace platform, who can show a clear understanding of the TikTok Shop opportunity.

Application Instructions

Please apply with your CV and Cover Letter by 23:59 on Sunday 19th July 2026.

As part of your Cover Letter, we’d like you to respond to the following question (in no more than 250 words):

Please tell us about an experience you have with TikTok Shop, what worked well, what made it effective, and how would that thinking inform the way you approach this role?

Please note, applications that do not contain a cover letter with a response to the question above will not be considered.

Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team.

We celebrate creativity and diverse perspectives, so please be yourself. While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.

Disability Confident

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the ‘What you’ll bring’ section.

There may be times when the volume of applications means we cannot take all eligible candidates to interview. We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable with, for us to support your request.

Salary

From £32,000 per annum and upwards depending on how your skills and experience align to the role, plus benefits.

Hybrid Working

While our offices across the UK are places to connect, collaborate, and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role, we expect that you’ll be based from our Embassy Gardens office in London, 2-3 days per week.

You should expect some ad hoc requests to work evenings from time to time in order to help support LIVE activations. These requests will come with at least one week’s notice, and your working hours can be adjusted flexibly in lieu to counter it.

Additional Information

Disclosure Requirements Pertaining to the Collection of Your Personal Data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here.

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