TikTok
TikTok Shop - EU New Market Shopping Center Operations Manager, Chinese Speaking
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Responsibilities
About the team:
TikTok Shop is an e-commerce platform fully integrated into TikTok.
We are looking for a Shopping Center Operations Manager to drive the growth of TikTok Shop's Shopping Center business for EU new market. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of the EU consumers and the local e-commerce landscape, and the ability to turn data insights into actionable business strategies. You will work closely with multiple cross-functional teams — including Product, Algorithm, Recommendation, Category, Marketing, and central operations — to continuously improve the Shopping Center user experience and drive sustainable business growth.
Roles & Responsibilities
- Channel operations: design channel merchandising and traffic-conversion mechanisms based on product tiering and user preferences, and manage the quality and scale of the channel's assortment. Work in tandem with the supply side to ensure supply–demand matching and drive viral hits.
- Homepage operations: partner with the product team to plan and allocate homepage placements, optimising the browse-to-purchase journey and building user mindshare.
- Campaign operations: work with the promotions team to deliver major campaigns and run targeted promotions; deploy incremental budget to design differentiated mechanics, lift the share of co-funded campaigns, and improve budget ROI, conversion and repurchase.
- User growth: work with the UG team to design strategies for acquisition, retention and repurchase, tailoring traffic and incentive mechanisms to local shopping habits.
- Metrics framework: partner with the data team to build a monitoring system for the ShopTab's core metrics — spanning retention, conversion journeys and product virality — to identify and unlock growth opportunities.
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Qualifications
Minimum Qualifications
- Experience in e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
- Deep understanding of the EU e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e-commerce landscape, and fulfillment/returns expectations
- Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add-to-cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth
- Chinese speaking skills are mandatory to working with Chinese merchants
Preferred Qualifications
- A deep understanding of the EU e-commerce landscape is highly desirable.
- Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.
- Excellent cross-cultural and cross-team communication and collaboration skills
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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