Unsociable
TikTok Shop Live Commerce Strategist (Entry-Level)
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About Us
At Unsociable, we specialize in making it ridiculously easy for brands to sell on TikTok Shop by creating exciting & engaging online experiences that convert content consumers into customers.
- We are Unstoppable – we never let setbacks set us back. We strive to be the best in the business with relentless enthusiasm and maximize the effort we put into our work, driving daily incremental improvement and focusing on the next goal.
- We are Unafraid – we like challenging the status quo, and we don't mind being challenged back. We aren't afraid to think outside the box and constantly try different things in the name of innovation.
- We are Unassuming – we never rush to judgment and we always lead with compassion. We embody healthy relationships with our partners, our customers, and each other.
- We are United – teamwork is key. People work smarter and faster when collaborating, and we recognize that without each other's unique skills, perspective, and support – we couldn't achieve our ambitious goals and aspirations.
- We are Unsociable.
Position Overview
We are building a high-performing livestream team to deliver TikTok Shop LIVE campaigns for leading beauty, fashion, lifestyle, and consumer brands. This role sits within the Live Strategy team, working hand-in-hand with Production, Visual, and Host teams. Unlike back-office roles, this is an on-site, live-facing position, directly driving results in real time.
About the Role
We are looking for someone who wants to be at the forefront of live commerce – one of the fastest-growing spaces in e-commerce, where content meets performance, and attention turns directly into revenue.
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As a Live Commerce Strategist, you will be responsible for shaping how brands sell through live streams – designing strategies, driving conversion, and delivering measurable results.
If you’re excited by the idea of turning live content into sales in real time, this role is for you.
What We’re Looking For
- Passion for social commerce and converting attention into revenue
- Strong attention to detail and fast learning ability
- Ability to perform under pressure and make quick decisions
- Strong team player with cross-team collaboration skills
- Basic understanding of makeup and skincare (no deep passion required)
- Comfortable with flexible hours and studio-based work
Key Responsibilities
- Develop live stream strategies to drive GMV and improve conversion
- Analyse product performance and identify key items to push
- Design promotional offers, bundles, and pricing strategies
- Plan and execute high-impact live events with clear targets
- Guide presenters on messaging, pacing, and conversion flow
- Monitor performance in real time and optimize accordingly
Strategy Mindset
This role is highly execution-focused and requires:
- Strong data sensitivity and attention to detail
- Deep understanding of consumer psychology and buying behaviour
- Product-thinking mindset (offer, pricing, user experience)
You will constantly think about:
- How to present products more effectively
- How to increase conversion
- How to improve the overall buying experience through live
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We act as the bridge between brands and consumers – defining live strategy for brands, while shaping perception and value for customers.
What Makes This Role Different
- Real-time impact – you see the results of your decisions instantly
- High ownership – you directly influence revenue performance
- Fast learning curve – you will develop skills across strategy, data, and consumer psychology
- Creative + commercial – blending storytelling with performance thinking
Collaboration
You will work closely with:
- Presenters (hosts)
- Production team
- Account managers
- Brand teams
- TikTok platform stakeholders
Working Environment
Studio-based, fast-paced live production environment
- Not a traditional 9–5 role
- Typical hours:
- 1pm – 9pm
- Occasionally 2pm – 10pm or 3pm – 11pm
- Requires flexibility and comfort working under pressure
What You’ll Get
- Hands-on training in TikTok Shop live commerce
- Exposure to Amazon Live and eBay Live
- Opportunity to work with leading beauty brands (Rimmel, Revolution, The INKEY List, etc.)
- Most importantly, you’ll be building a skillset at the intersection of content, commerce, and strategy – one of the most in-demand areas in digital today.
If you’re interested, please send your CV to ran.wang@weareunsociable.com, along with a short note on why you’re passionate about social commerce and why you’d be a great fit for this role.
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