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TikTok Shop - Senior Program Manager - Seller Live Growth, UK
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Responsibilities
About the Team
The UK MAI (Merchant Acquisition and Incubation) team sits within the SMB pillar of TikTok E-commerce and drives the end-to-end growth journey for sellers. The team is responsible for onboarding, incubating, and scaling TikTok Shop merchants in the UK, with a focus on driving merchant success, GMV growth, and a healthy marketplace.
About the Role
We are seeking a Senior Program Manager – Seller Livestream Growth to design and execute scalable, data-driven growth programs across the full seller lifecycle on TikTok Shop UK. This role sits within the Seller Incubation / Mass Growth team and plays a key role in accelerating seller maturity while ensuring strong fulfillment quality, buyer experience, and platform compliance.
The ideal candidate combines strong analytical capability, program ownership, and cross-functional leadership, using data to drive decisions and deliver impact.
Key Responsibilities
- Own and drive data-driven, full-funnel seller live growth programs from early-stage to maturity
- Drive livestream auction GMV through high-potential seller identification & acquisition (in collaboration with the acquisition team), as well as auction tool adoption, education & quality improvement
- Identify merchant pain points and define lifecycle growth strategies using data, unlocking scalable opportunities for live GMV growth
- Partner cross-functionally (Product, Ops, GNE, etc.) to deliver end-to-end program impact and act as the SME for seller livestream growth
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Qualifications
Minimum Qualifications
- Bachelor’s degree with relevant experience in e-commerce operations, seller success, or commercial roles in fast-paced environments
- Proven experience in designing and executing end-to-end operational or growth programs
- Strong data skills (e.g., SQL, advanced Excel/Sheets, BI tools) with the ability to derive insights and measure impact
- Solid understanding of e-commerce operations
- Strong project management and cross-functional collaboration skills, with the ability to influence without authority
Preferred Qualifications:
- Experience with TikTok Shop, content-driven e-commerce, or marketplace platforms (especially SMB/seller-facing roles)
- Familiarity with the seller lifecycle (onboarding → incubation → scale)
- Experience in livestream, affiliate, or content-driven growth is a plus
- Background in Program Management, Business Operations, or Strategy & Operations
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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