TikTok
TikTok Shop - UK Shopping Center Operations Manager
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About the team:
TikTok Shop is an e-commerce platform fully integrated into TikTok.
We are looking for a Shopping Center Operations Manager to drive the growth of TikTok Shop's Shopping Center business in the UK. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of the UK consumers and the e-commerce landscape, and the ability to turn data insights into actionable business strategies. You will work closely with multiple cross-functional teams — including Product, Algorithm, Recommendation, Category, Marketing, and central operations — to continuously improve the Shopping Center user experience and drive sustainable business growth.
Roles & Responsibilities
- Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local UK consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution
- Product Incubation: Improve product cold-start efficiency in the UK market, developing incubation strategies from the first order (0-to-1) through scaling (1-to-10), to improve product sell-through efficiency
- User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies, etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value
- Cross-team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements
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Qualifications
Minimum Qualifications
- Experience in e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
- Deep understanding of the UK e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the e-commerce landscape, and fulfillment/returns expectations
- Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add-to-cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth
- Goal-oriented with strong ownership mentality; able to independently drive projects from 0 to 1
Preferred Qualifications
- A deep understanding of the EU e-commerce landscape is highly desirable.
- Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.
- Excellent cross-cultural and cross-team communication and collaboration skills
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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