Trade Marketing Manager

With a strong background in Fragrance, FMCG beauty, personal care, or cosmetics, you will be disciplined and experienced in driving the demand at wholesale and retail.

KEY DUTIES AND RESPONSIBILITIES

• Responsible for creating and delivering trade marketing strategies that maximize brand visibility and increase demand with retail and distribution partners.
• Work closely with sales, marketing, & brand teams to achieve UK growth ambitions ensuring trade marketing programs are aligned with sales targets and marketing objectives.
• Manage the UK Trade Marketing Calendar and ensure all brand activation plans and artwork requests are executed on time and with excellence.
• Manage day-to-day communications with Key retailer partners buying and marketing teams.
• Present at key customer meetings & provide strong thought leadership on marketing/promotional support.
• Bring creative & disruptive ideas on how to engage customers & consumers.
• Manage the review & analysis of promotional activities to maximize ROI & sales growth across all channels.
• Manage one direct report of Visual merchandising & events manager and ensure the execution of trade events is delivered on time and to brand guidelines.
• Manage the Trade Marketing budget and analyze performance and sell-out reports to optimize results.
• Keep abreast of key competitor launches and marketing activities of retailers to ensure Designer Parfums remain at the forefront of fragrance retailing.
• Work closely with the Visual Merchandising & Events Manager to ensure a strong brand presence in retail accounts, maximize the brand experience, drive key strategic sampling, and promotional activation opportunities.
• Be the guardian of brand visual presentation liaising with UK Brand team to ensure brand guidelines and visual standards are being implemented across all touch points.
• Proactively and clearly communicate all trade marketing plans and key brand publicity with key stakeholders including retail operations, sales team, warehousing, customer services, and management.
• Support the Senior UK Marketing Manager with presenting the UK marketing program and provide Sales Managers with all appropriate marketing support tools.
• Ensure regular store visits to develop competitor intelligence and keep abreast with market developments.
• Work closely with the Sales Managers to ensure brand forecasts accurately reflect any planned promotional activity and that all activity is communicated well in advance for optimum supply.
• Manage all brand assets and ensure these are shared in a timely manner to 3rd parties; retail marketing and the digital teams, as well as internal marketing and VM teams.
• Respond to and follow up on all inquiries from brand teams, sales teams, and accounts teams.
• Support on ad-hoc admin duties within the UK Marketing department (raising purchase orders, securing internal approvals & approving trade invoices).

REQUIREMENTS

• 2+ years in either trade marketing, sales, or marketing in a leading FMCG company.
• Fragrance, Personal care, beauty, or cosmetics experience is essential. Experience working in a beauty B2B business is a plus.
• Track record of managing key accounts from a trade marketing perspective.
• Marketing qualification or degree preferably in a business-related discipline.
• Microsoft Office package knowledge, especially PowerPoint, Excel, SharePoint, Outlook.
• Passion for all things beauty.
• Highly motivated, self-starter, and ability to work on their own with minimal supervision to meet strict deadlines.
• Excellent verbal and written communication as well as meticulous attention to detail to manage creative detail, copy, and design.
• Core understanding of the relationship between Sales and Marketing within a retail, brand, or trade marketing role.
• Must have some knowledge of UK trade, ideally in beauty.