Vestacy
Trade Marketing Manager
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About us
Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.
Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.
Sales
Our Sales teams help to deliver Vestacy's purpose by building shared success with our customers, making access to the highest quality brands possible in-stores and online.
Within Sales, we're focused on achieving outperformance across all our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
We have hundreds of salespeople across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
Elevate your career with Vestacy by stepping into the role of Trade Marketing Manager. This pivotal position calls for a forward-thinking individual ready to shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world. Take this chance to nurture your career in a space where your influence will flourish.
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Your responsibilities
As a key member of our commercial team, the incumbent is responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning at a category level across a customer group.
Key Responsibilities/ Accountabilities:
- Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
- Development/understanding of Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
- Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
- Recommend efficient and effective pricing and promotion strategies in accordance with category success models
- Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution, 4Ps gap analysis and development of specific plans for corrective action
- Champion NPD market entry and execution. Includes tracking and analysing 4Ps in-market implementation
- Develop and present Market/Consumer/Category trends to key Customers and understand competitors’ 4P strategy
- Uses a range of data sources to understand market trends, competition, customer strategy, and brand strategy
- Development of trade spend guidelines, performs top-line allocations, reviews and authorises field trade spend
- Helps develop national and/or local account-specific promotional programs/key events
- Help with the Demand Planning of products
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The experience we're looking for
- Degree calibre with Sales or Trade Marketing background, with strong category management experience within FMCG
- Demonstrable commercial acumen and good understanding of the Customer Management Process
- Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans
- Confident in communicating and influencing at all levels of the organisation, with a desire and ambition to succeed
- Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data) with advanced excel and technology skills
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
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