Mondelēz International

Trade Marketing Manager (FTC) - Grenade

Birmingham
Posted 16 days ago

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Trade Marketing Manager (FTC) - Grenade

Job Description

Are you ready to make an impact?

Grenade is an international active nutrition and lifestyle brand, which has grown rapidly since its launch in 2010. Driven by its strong branding, distinctive products, and highly innovative approach, Grenade has made an explosive impact in the FMCG Industry. Today, Grenade’s Protein Bar is the UK’s best-selling, and we continue to innovate with our leading range of Shakes, and performance nutrition.

The Customer Marketing Manager Canada supports the development and execution of shopper marketing strategies and campaigns to drive sales and brand engagement at the point of purchase. This role assists in translating brand objectives into effective in-store and online shopper programs, collaborating with sales, brand, and agency teams to achieve commercial targets.

Grenade is more than a workplace—it’s where ambition and innovation thrive. Joining Grenade’s high performing team, during this period of growth and brand expansion, promises to offer a unique and motivating working environment, with highly rewarding opportunities for personal and professional development.

How You Will Contribute

Plan and execute comprehensive customer marketing strategies, both instore and online, to increase brand awareness, trial and loyalty with shoppers. Work closely with the Grenade brand team to ensure the trade facing customer marketing plans are aligned to the overall brand messaging. Execute with excellence for each specific retailer. Work closely with relevant external media agencies and be the front-line marketing contact for key customers in order to develop joint marketing plans to drive in store visibility on and off shelf. Manage the relationship with external agencies to create compelling marketing collateral, POS materials, and sales tools to support retail activation and enhance brand presence. Collaborate with category, product and brand marketing teams to create impactful sell in stories and customer presentations to support NPD launches and drive distribution and rate of sale. Identify shopper insights, market trends, and competitive dynamics to inform customer marketing strategies and optimise brand campaign effectiveness instore. Monitor and analyse campaign performance, sales data, and market trends to evaluate ROI and identify areas for optimisation. Responsible for managing the customer marketing budget for your specific area. Ongoing review of activities to ensure they deliver a return on investment.

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What You Will Bring

Experience in FMCG customer marketing Demonstrate collaborative working practices with both internal and external partners Experience across varied retail channels is desirable Marketing Fundamentals: Basic understanding of marketing principles, consumer behavior, and retail environments. Analytical Skills: Ability to collect, interpret, and present data effectively. Proficiency in Excel is often required. Project Management: Strong organizational skills with the ability to manage multiple tasks, prioritize, and meet deadlines. Communication: Excellent verbal and written communication skills for interacting with internal teams and external partners. Attention to Detail: Meticulous approach to managing campaign elements, data, and budgets.

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Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Temporary (Fixed Term)

Category Planning & Activation

Sales

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Skills

Customer Marketing
Collaboration
Retail Channels
Marketing Principles
Consumer Behavior
Analytical Skills
Project Management
Communication
Attention to Detail