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UGC Manager at Yoto
Yoto is on a mission to create paid media growth through user-generated content (UGC). This role ensures a steady supply of high-quality UGC creators, encompassing sourcing, vetting, briefing, and quality control (QC) processes—keeping production flowing efficiently without bottlenecks.
About the Role
The UGC Manager is responsible for:
- Managing the sourcing, vetting, and onboarding of creators for paid media campaigns.
- Ensuring all UGC is high-quality, brief-compliant, and ready for production without delays.
- Maintaining a healthy roster of creators who understand Yoto’s brand, deliver consistently, and adapt to rapid brief cycles.
- Collaborating closely with the Creative Strategist to brief creators, track performance, and refine processes.
Success is measured by efficiency and reliability: creams always have the right content, at the right technical standard, when needed—without last-minute chasing.
Responsibilities
Creator Sourcing & Vetting
- Manage Yoto’s presence on UGC platforms (Aspire, Twirl, Grin, etc.) for a steady stream of talent.
- Proactively source and outreach to unique high-fit creators—both within Yoto’s organic community and external networks.
- Vet all prospective creators based on:
- Content quality alignment with brand values
- Audience fit for Yoto’s demographic
- Communication reliability
- Build category-based shortlists for rapid assignment (ideally 24-hour turnaround on briefs).
Creator Briefing
- Apply structured templates/briefs created by Creative Strategy, ensuring clarity on:
- Hook, format, technical specs, and deliverable outcomes
- Track production timelines, flag delays, and keep brief-to-delivery timelines crisp.
- Be the standalone point of contact for creators, offering support, feedback, and accountability without friction.
Raw Footage QC
- Review all incoming raw footage against briefs and technical standards:
- Check for lighting, audio, framing, and stability issues.
- Provide specific, actionable reshoot instructions (not vague feedback).
- Gatekeeping: Only handoff clean, ready-to-edit material to Content Creators with relevant context.
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Creator Relationship Management
- Nurture high-performing creators as repeat collaborators:
- Track delivery rates, quality consistency, and audience appeal.
- Manage contracts, rates, rights usage, and escalate non-standard requests.
- Proactively replace underperforming creators to maintain efficiency.
Creator Roster Health
- Maintain an up-to-date, searchable roster segmented by:
- Content type, demographic, platform, and past performance.
- Monitor weekly pipeline health:
- Active creators, production load, upcoming briefs, and gaps ahead.
- Anticipate demand (seasonal trends, product launches) and proactively expand the roster.
Requirements
- 2–4+ years in UGC/influencer/creator management for paid media (not just organic social).
- Experience with platforms like Twirl, Aspire, or Grin, and comfort with direct outreach.
- Strong raw video QC skills—understanding technical quality and delivering granular feedback.
- Demo of performance marketing mindset: aware UGC is a creative, ROI-driving input.
- Highly organised, with the ability to track multiple creator relationships without disengagement.
- Clear communicator who writes precisely briefs and assertive feedback.
- System & process minded—constantly streamlining production pipelines.
- Commercially aware: understands that UGC quality = ad performance.
- Thrives in an agile environment (Yoto operates at weekly brief cadence).
Compensation
- Base Salary: £40,000–£45,000 (prorated).
- Must attend 1 day/week on average at the London office (flexibility permitted).
Benefits
- Flexible Hybrid/WFH with unspoken “work-from-anywhere” policy (up to 6 weeks/year abroad). In-summer pacing: June–August.
- Financial Security:
- Income Protection (2 years of coverage).
- 2-year life assurance from day one.
- 3% employer-matching pension post-probation.
- $600 referral bonuses per hire.
- Wellness:
- Aviva Private Medical Insurance (or a Wellbeing Allowance for subscriptions/therapy).
- 24/7 EAP and unlimited Dental advice via Toothfairy.
- Work-Life Balance:
- 25 days holiday + all bank holidays + birthday leave.
- +1 extra day per year after 2 years, up to 5 days, with up to 3-month sabbatical after 4+ years.
- Family Support:
- Enhanced leave (maternity, paternity, adoption, fertility, carers leave).
- Professional Growth:
- Up to 2 volunteer days/year.
- Book allowance: £50/year for professional development.
- Wellness & Fun:
- A Yoto playerStarter pack, plus regular software pitches and company events (e.g., annual YotoFest!).
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About Yoto
Yoto’s vision? To be "the soundtrack of childhood" through screen-free interactive audio for kids.
Key credibility:
- Ranked 14th fastest-growing private software tech company in UK (Sunday Times 2025).
- FT1000 Top 100 European, #9 on Fast Company’s 2024 Most Innovative Companies.
- Daisy ventures through Bloomberg’s 25 UK Starts to Watch (2023), Mission: Sight’s Top Techs.
- FDA of Time’s T100 Inventions 2020.
Our expertise:
- Interactive audio players, a’tmok catalogue of 1,000+ creators-published contents,
- Partnerships with Disney, Marvel, Roald Dahl, UMusic (e.g., BrainBots).
Culture & Values
- Childhood on-rich mode: We foster play-based learning.
- Flexibility and DEI view: Enhanced access for shows transformed, inklusive spaces:
- DE&I Boroughs+forums and part-con inclusion initiatives (check DEI content resignation page).
- Built to grow with you: 200+ international employees,
- Inclusive: 70% of roles based out of French Union Grounds or Your Tailored Home Office.
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Skills
UGC Management
Creator Sourcing
Vetting Talent
Briefing
Quality Control
Video Editing
Communication
Organizational Skills
Performance Tracking
Relationship Management
Content Creation
Direct Outreach
Performance Marketing
Operational Mindset
Attention to Detail
Commercial Awareness
Location