Go Swag
UI Designer - AI Powered
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About Go Swag 🚀
We’re reinventing the corporate gifting industry through technology.
GoSwag is a Glasgow-born, Series A startup that's quietly becoming the go-to platform for the world's most exciting brands. Lovable. Eleven Labs. The kind of companies that care deeply about how they show up - and expect the same from us.
Our product works brilliantly. Now we need it to look the part.
We're hiring a Front End UX/UI Designer to own our entire digital aesthetic - from a full website revamp to the UX across our client-facing platforms and internal tools. This is a creative leadership role with real autonomy, real impact, and the chance to define the visual language of a brand on the rise.
What You'll Own
- The Go Swag website - ground up. This is your first major project and it's a big one. We need a site that signals tech-led disruptor. You'll take it from concept to launch, owning every stage from research, UX, UI, testing, iteration.
- GoStudio - our premium creative services brand. A standalone site that needs to feel like a luxury creative agency built inside a tech company. Visually stunning, editorially considered, impossible to scroll past.
- Our product ecosystem - ongoing. Plus (our client swag platform), Glue (internal fulfilment tool), and Claim Pages (our gifting redemption experience) all need a designer who gives a damn about the details. You'll work across all three, improving UX, reducing product debt, and raising the bar continuously.
- New features and tools - from the start. You'll be embedded with the Innovation team on net-new functionality, shaping how new products look and feel before a single line of code is written.
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How We Build
We've thrown out the traditional product playbook. Design and development run side by side here- AI-first, prototype-fast, ship-and-learn. We use Claude and other GenAI tools as part of our daily workflow, which means functional prototypes in days, real user feedback early, and less time lost to process.
If you've ever wished you could move faster without sacrificing quality: this is that environment.
What We're Looking For
You've got an agency-sharp creative eye and the portfolio to back it up. You think in brand worlds, not just screens. You care about typography, whitespace, and the kind of micro-decisions that separate good design from great design.
You're also someone who wants to evolve. Whether that's getting your hands into front-end code, building out a proper design system, or experimenting with AI in your workflow - you're curious, and you don't stay still.
You'll thrive here if you:
- Have a background in a design agency or fast-moving tech environment
- Can lead projects end-to-end without needing to be managed
- Have strong UI skills and a genuine point of view on what great looks like
- Are enthusiastic about AI-first workflows (we use it every day)
- Can hold your own in a room with product managers, engineers, and commercial teams
Bonus points for:
- Front-end coding experience or a genuine desire to learn
- Experience building and maintaining design systems
- Comfort using data to inform design decisions
Why This Role?
Most in-house design roles ask you to maintain. This one asks you to define. You'll work directly with our Chief Product Officer, have ownership over major projects from day one, and sit at the centre of a product team that actually values craft.
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We're at a pivotal moment; Series A, scaling fast, ambitious about where the brand goes next. The designer who joins now will shape what GoSwag looks like for years to come.
If that sounds like the kind of brief you've been waiting for, we'd love to see your work.
Growth Mindset Over Checklists: We’re looking for impact, not just a perfect cv. If you’re excited about this role but don't check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.
Practical details
- Role: Product Designer
- You'll report to: Chief Product Officer
- Team: Product
- Salary: £50-60k pa (DOE)
- Location: Anywhere in the UK (with option to work flexibly from our Glasgow HQ)
- Start date: As soon as possible
Application process
- Portfolio review: we’ll asynchronously review your previous work and experience to understand if you’re a good fit for the role
- Interview with the CPO: you’ll have a chance to discuss your experience and present your work in more detail
- Design challenge: you’ll have a chance to showcase your skills in a practical task
- Final interview: you’ll discuss your Design challenge with various members of the Product team
- Offer:
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