AJ Bell
UI Designer (Design Systems)
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Job Description
As part of our continued growth at AJ Bell, we are recruiting for a UI Designer to join our Design System team and help shape the future of our award-winning digital platforms. Reporting to the Design System Lead, you will work across our D2C (direct-to-consumer) AJ Bell platform to deliver a large-scale design system across mobile and app.
We are looking for a designer with a minimum of 4/5 years' experience in UX/UI and a love for UI. This role is largely focused on the creation and ongoing maintenance of design system components and asset libraries. It requires a good understanding on how components work, with experience handing over designs to development as a must-have. We’re looking for designers who will enjoy focusing on the details but also maintain a macro-level appreciation for how the entire design system behaves.
There’s an exciting rebrand underway, alongside a redesign of the AJ Bell app and website. You will play a key role in shaping our design standards for D2C, working hands-on with UX designers, developers, and product managers to champion the design system and encourage its adoption.
What you’ll do:
- Hands-on design: create design system components in Figma, demonstrating a strong understanding of interaction design and UI best practices.
- UI specialist: create high-quality, responsive UI designs that balance usability and accessibility with delightful user experiences.
- Maintain and manage the design system: produce component documentation and manage design tokens.
- Design system thinking: approach situations through a design systems lens, considering the reusability of design elements and contribute to our documentation.
- Design ownership and influence: contribute to the design system strategy across our platforms and support decision-making at the team level.
- Collaboration: collaborate cross-functionally and play a key role in nurturing team collaboration.
- Decision making: make informed decisions during the design process where you balance user needs, business considerations, accessibility compliance, and use research as a guide.
- Communication: effectively communicate your ideas and rationale to team members and stakeholders.
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What you'll bring:
- A minimum 4 years’ experience within a UX/UI role.
- Good working understanding of front-end practices and atomic design principles.
- Excellent knowledge of Figma; confident using auto layout, components, variables and managing libraries.
- Naturally creative and inquisitive.
- Confident communicator and confident giving/receiving feedback.
- Comfortable juggling multiple priorities.
- A strong collaborative and iterative mindset.
- Good understanding or experience of designing with WCAG or A11y guidelines in mind.
Nice to have: knowledge of Widgetbook, desire to mentor and guide junior members of the team, understanding of user psychology.
About AJ Bell
AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors.
Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures.
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We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 a reflection of our supportive and collaborative culture.
What we offer:
- 25 days holiday, increasing with service + buy/sell scheme + bank holidays
- 6% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
Life at AJ Bell
- Regular social events including summer and Christmas parties
- Learning and development opportunities tailored to you
- Casual dress code
- Friendly, supportive team environment
Our ways of working
We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.
For new starters, there is an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity
We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.
Business Areas: Marketing
Location: London
Department: Marketing (D2C)
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